Sports Apps: Reasons for the Sports Industry to Go Mobile

https://yalantis.com/blog/why-the-sports-industry-is-going-mobile/

Though there are so many sports fans around the world, 11% fewer people watched the Premier League matches and 10% fewer people viewed the NFL games than the year before, and the tendency remains. In other words, the engagement rates keep dropping for stadium games, and most sports companies in the US claim that the reasons for this are new technologies and the way modern generation uses them.

Take a look at this: according to the Sports Business Institute, 87% of sports fans second screen during a match. They can be looking at replays, checking the scores of other games, or using social networks to boast about attending the game in person. Moreover, generations X and Z prefer consuming digital content to attending games in stadiums. What does this all lead to? Sports facility owners and game organizers get less revenue and have to look for new ways to use the facilities, such as for hosting concerts and other special events.

But should you keep spending tons of money on marketing campaigns, trying to bring everyone back to the stadiums? Or should you work on attracting the techy fans – like theScore, a Canadian company, that got an additional $22.6 million in 2018 from its mobile app for the sports industry? Keep reading this post to learn how mobile technologies can help you engage fans and raise your revenue rates.

How exactly can apps engage sports fans?
Aside from theScore, there are plenty of other successful apps – like DAZN, a live broadcasting app that brought $11.5 million in 2018, and an app by ESPN, DAZN’s competitor, which drove $4.7 million in user spending in just a year.

Top comments (4)

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Yalantis • Aug 13 '19

Are you a fan of any sports? ⚽️🏀🏈 Hopefully, YES!
Discover how #apps can help your #sports business get more techy fans and raise your revenue rates, and learn more about the existing sports #software.
yalantis.com/blog/why-the-sports-i...