Is Cloud Computing Still a Competitive Advantage, or Has It Become the Baseline?

A decade ago, moving to the cloud was seen as a major competitive advantage. Today, it feels like the starting point for building modern software.

Whether you're developing AI applications, SaaS products, fintech platforms, or enterprise software, cloud infrastructure has become the foundation for scalability, reliability, and faster releases. But simply hosting workloads on AWS, Azure, or Google Cloud doesn't automatically make a product successful.

What seems to matter more now is how companies use the cloud. Are they building cloud-native architectures? Automating deployments with DevOps? Optimising costs? Designing for resilience? Or are they simply moving legacy systems without changing how they operate?

I've noticed that engineering-focused companies like GeekyAnts increasingly treat cloud as part of the overall product engineering process rather than a standalone service. The conversation has shifted from "Which cloud provider should we choose?" to "How do we build software that fully takes advantage of the cloud?"

I'm curious how others see it.

• Has cloud computing become a commodity?
• What's the biggest cloud challenge your team faces today?
• Do you think AI is changing how we design cloud infrastructure?
• If you were starting a product today, would you build cloud-first from day one?

Looking forward to hearing different perspectives from developers, architects, and engineering leaders.