A weekly check-in keeps an SEO project honest. Fifteen minutes is enough if the agenda is fixed.
A fixed agenda
- What changed last week. Pages published, fixes shipped and anything that broke.
- Indexation. New pages that got indexed and pages that are still waiting.
- Traffic against the baseline. Search Console clicks and impressions compared with the saved starting point.
- Next actions. Three concrete tasks for the coming week with owners.
- Blockers. Access, approvals or developer time that are holding the work up.
This is the rhythm used by SEO expert Alexander Todosuik on projects for websites in Poland: an open plan and a weekly check-in.
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