I’ve been doing B2B SEO/CRO work for 7+ years, mostly with companies that don’t have huge marketing teams.
Some of the projects I’ve worked on include B2B SaaS, GPS/IoT products, energy storage products, manufacturing/export websites, and local service lead-gen websites.
The pattern I keep seeing is this:
Most small B2B teams don’t really lack SEO data.
They often already have some mix of keyword lists, blog posts, product or service pages, Search Console data, audit reports, competitor examples, and AI-generated content ideas.
But they still get stuck on the same question:
“What should we fix first?”
That part is messy.
I’ve seen sites where blog traffic was growing, but the blog posts didn’t link to product or solution pages.
I’ve seen product pages with decent potential, but no buying-intent keyword mapping.
I’ve seen B2B pages with technical specs, certifications, or use cases buried too deep for buyers — and probably for AI search systems too.
A lot of SEO tools are good at showing data.
But for lean B2B teams, another dashboard is not always what they need.
They need a simple workflow that says:
- fix these product pages first
- connect these blog posts to commercial pages
- improve these CTAs
- add these trust signals
- make these pages clearer for search and AI visibility
- track leads from these landing pages
So I started turning my own audit workflow into a small free prototype.
Prototype:
https://www.b2bseokit.com/b2b-seo-audit
Right now it asks for:
- website type
- main SEO goal
- current SEO stage
Then it generates:
- priority focus
- recommended checks
- what to fix first
- internal linking suggestions
- conversion path suggestions
- AI search / GEO readiness checks
It’s still early and rule-based. It does not crawl your site or pretend to do a full technical audit.
The goal is simpler:
Can this help a small B2B team figure out what to fix first before creating more content or hiring an SEO agency?
I’m especially trying to make it useful for B2B SaaS, manufacturers/exporters, service businesses, agencies/consultants, and B2B ecommerce teams.
Would love feedback on whether the output feels specific enough, or still too generic.
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