Hire a technical SEO consultant for migrations, indexation, and rendering issues; hire an agency when the site is healthy and you need production capacity.
Four takeaways
- Consultants fix systems. Agencies run programs.
- Buy content only after the templates can support it.
- Interview people on your live coverage report.
- Hybrid works: specialist first, production second.
Full walkthrough: Technical SEO Consultant vs SEO Agency: What Growing Companies Actually Need
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