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An Open Letter to the 157 People Who Cloned My Mental Health Toolkit

Hey,

This is for you — the 157 people who cloned cbt-toolkit.

I don't know your names. GitHub doesn't tell me. But I know you're there, because the clone count keeps ticking up, and every time it does, I think: someone, somewhere, is running a thought record or a cognitive distortion detector that I built.

What I built

36 vanilla JavaScript mental health tools. No backend. No tracking. No framework. No npm install. Just open an HTML file and use it.

  • Cognitive distortion detector
  • Core belief detector
  • Safety behavior detector
  • CBT thought record
  • Tools for anxiety, OCD, PTSD, procrastination, perfectionism, social anxiety, test anxiety, health anxiety, and 15 more

All free. All on GitHub. All running 100% in your browser.

What I'm figuring out

I've been doing this for 30 days. I have 2 stars, 157 cloners, 445 clones, and $0 in revenue.

That last number is the interesting one.

I built a $9.99 bundle — the same 36 tools, plus a 7-day email course, plus a Notion template, plus a consumer rights toolkit, all organized and cross-linked. And I put it on Gumroad.

Zero sales.

Not because the tools are bad (157 of you cloned them). Not because the price is too high ($9.99 for 36 tools + a course is $0.27 per tool). But because I haven't figured out how to ask the right question.

The question

So I'm asking you directly.

What would you pay for?

I started a discussion on GitHub — come tell me. Not "would you pay $9.99" (I'm not fishing for a yes). I mean: what version of this is actually worth money to you?

  • A hosted version so you don't have to clone?
  • A mobile app?
  • A CLI tool that tracks your mood over time?
  • A course that walks you through CBT with the tools?
  • Nothing — the free tools are enough?

Any answer is a good answer. "Nothing" is a good answer. It tells me something.

Why I'm asking here

Dev.to is where I've been writing about this journey. The build-in-public story, the why I charge $9.99, the CLI tool.

But the people who actually use the tools aren't here. They're on GitHub. They cloned the repo. They're the warmest audience I have, and I've been writing articles for a different audience.

This is me fixing that.

What's next

I'll keep building. The tools stay free — that's not changing. But I'm trying to find the thing that's worth $9.99 to someone, and I can't find it without you.

The discussion is here.

The bundle is here — but honestly, go to the discussion first.

Thanks for cloning.

— Alex


If you found this useful, the Complete CBT Toolkit Bundle includes all 36 tools + a 7-day email course + a Notion template for $9.99. Or just star the repo — that helps too.

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