I run a small web studio — 18 years, 235+ projects, mostly local businesses. No custom stack, no framework flexing. Just Elementor and WordPress.
Here's why that's still the right call for most of my clients:
Speed over elegance. A landing page ships in 2–3 days, not 2–3 weeks.
Handoff matters more than code quality. Clients edit their own content later — a page builder means I'm not the bottleneck.
Transparent pricing filters better than good code. We publish price ranges by package instead of "contact for quote."
"AI-written base copy" isn't a red flag anymore. We say it upfront.
Custom code earns its place when a project needs real logic or scale. Most small-business sites don't.
Curious if other small shops are seeing the same shift.
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