If you do international business, you write in more than one language — and AI makes all of it sound the same: flat, hedged, soulless. Here's how I keep multilingual business copy human.
The problem
A proposal translated by AI reads like a terms-of-service page in every language. Clients feel it even if they can't name it.
What I changed
- Write the hook in your voice first, then let AI expand — not the other way around.
- Ban the hedge words in every language: "we believe", "it is important to note", "in today's rapidly evolving landscape".
- Score it. I built a free tool that estimates how "AI" a paragraph sounds: https://cc6a24a943e446d38bf5cac7200559bc.app.codebuddy.work/tools/ai-risk-scorer.html — aim under 40% before sending.
The payoff
Replies went up because the writing felt like a person wrote it. The prompt system behind this is packaged here: https://felovery.gumroad.com (code FIRST50 = half off, no expiry).
Multilingual or not — what's your trick for keeping copy human?
Top comments (0)