What are your techniques to prevent your html email from ending into spams ?

Comments

[Rudy Nappée]

I don't send spams 😅

[Louis]

Nice one 😁

[Thierry Poinot]

Use email services like sendgrid or mandrill, use a domain well configured,
Send it from a trusted server,
No images in body, prefer text email with no more than 4 links.

I'm not an expert, but these are my rules to be sure to take a good start

[Louis]

I'm currently using NodeJS with sendgrid, but my email always end up in the gmail spam folder.
For testing purposes, I used my own gmail address as the sender, but it doesn't change anything.

Thank you for the images advice, I will try it.

Are your emails always end up in the inbox correctly ?

Thank you.

( Merci pour les conseils, c'est sympa de ta part (: )

[Thierry Poinot]

Not always, but when it's happened, images are the first point that I check.
Maybe gmail filter your emails because you actually uses you email as sender.
With sendgrid a simple domain can be configured.
Maybe your email is not well formatted, check html syntax, or it is similar to a spam.
Or you just mark one of your testing email as spam and your inbox remember it.
For testing it's often that testing mail are flag spam.

[Louis]

Thank you for the advices.

I'm testing everything out and will write a follow up after I tried every
solutions.

[Thomas Hansen]

Check your authority in SendGrid. If you find out the reasons for this BTW, I would love to know ...

[Louis]

I will once I'm done with testing, can't guarantee it will work though.

But I will write a follow up :)

[M. Akbar Nugroho]

Use a service like mailtrap for integration testing. They provide a feature to measure your email spam potential.

[Louis]

Great advice, thank you.

I already use mailtrap for integration, but never used it to check the spam potential.

I will try :)

[Thomas Hansen]

We always do "double optin" before we start blasting. It might be obvious for most here, but I thought I'd mention it anyways ...

[Louis]

Well, I don't think I need double opt-in though.

The context is, I worked for a client as a freelancer with a friend. He wanted a simple landing page with a form for customers to contact him.

It's basically just an email sent by customers with the form on his website, directly into his inbox (which is a Gmail client).

Thank you for the advice anyway :)

[Thomas Hansen]

Psst, reCAPTCHA - Believe me, you'll need it ... ;)