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Anshu Sharma
Anshu Sharma

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I Bought anshu.uk — Turning My Name into a Searchable Asset

#programming #webdev #ai #discuss

Most developers treat portfolios as a side project.

I decided to treat mine like infrastructure.

👉 Live: https://www.anshu.uk/

🧠 The Problem: You Don’t Exist on Google

Search “Anshu” and you’ll see:

  • Academics
  • Brands
  • Random social profiles
  • Completely unrelated people

There are hundreds of people with the same name across industries.

If you don’t actively build your presence, Google assigns your identity for you.

⚙️ The Strategy: Treat Your Name Like a Product

Instead of building just another portfolio, I approached this as:

“How do I rank my name like a startup ranks its product?”

So I bought:

Anshu Sharma | Software Engineer | Golang • MERN • Microservices • Kafka • Temporal

Engineering scalable backend ecosystems using Golang, MERN, Kafka, Temporal, and cloud-native tooling.

favicon anshu.uk

Short. Clean. Memorable. Brandable.

🏗️ What I Built

The site is not just a portfolio — it’s a central identity hub.

According to the live site, it positions me as a:

Software engineer focused on scalable, production-grade systems (Golang, MERN, microservices) ([Anshu Sharma Portfolio][1])

Core components:

  • 👨‍💻 About → clear positioning
  • 🧠 Tech stack → Golang, Kafka, Temporal, distributed systems
  • 🚀 Projects → proof of execution
  • 🔗 External links → authority signals

Everything points back to one thing:

“This is the Anshu you’re looking for.”

🔗 My Digital Identity Stack

To reinforce search signals, everything is interconnected:

This creates a closed-loop identity graph, which helps Google understand:

All these profiles belong to the same person

🔗 Why a Personal Domain Matters

1. You control your SEO surface

Platforms like LinkedIn or GitHub:

  • You don’t own them
  • You don’t control ranking

Your domain = your authority layer

2. Google understands entities, not just pages

When everything links together:

anshu.uk → GitHub → LinkedIn → Articles → Backlinks
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Google starts treating you as a single entity

3. It compounds over time

Unlike social media:

  • Blog posts rank for years
  • Backlinks increase authority
  • Your name becomes searchable

📈 The Real Goal (Not Just a Portfolio)

I’m not trying to “have a website”.

I’m trying to:

  • Rank for “anshu developer”
  • Then “anshu golang”
  • Eventually just “anshu”

This is a long-term SEO play (6–12 months minimum).

🧱 What Most Developers Get Wrong

They:

  • Build a portfolio once
  • Never update it
  • Don’t distribute content
  • Don’t build backlinks

Result:

Dead site. Zero traffic. No discoverability.

🚀 My Execution Plan

Phase 1 — Foundation

  • Domain + portfolio
  • Clear positioning

Phase 2 — Content Engine

  • Write about:

    • Microservices
    • Kafka / Temporal
    • Backend scaling

Phase 3 — Distribution

  • Dev.to
  • Medium
  • GitHub
  • Communities

Phase 4 — Backlinks

  • Guest posts
  • Open source
  • Mentions

🧠 Key Insight

You don’t become searchable by accident.

You become searchable by:

  • Repetition
  • Authority
  • Distribution

⚠️ Reality Check

This is not a hack.

  • No shortcuts
  • No instant ranking
  • No AI spam

This is:

Consistent output + strategic positioning

📌 Final Thought

If your name is common, you have two options:

  1. Compete randomly
  2. Systematically dominate your niche

I chose the second.

If you’re a developer and don’t own your name yet:

You’re building on rented land.

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