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Adam O'Reilly
Adam O'Reilly

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The beauty of Google Analytics

Why?

I recently completed and deployed my first portfolio site. After this, I sat back and thought about how cool it would be to be able keep track of page views in order to see how many people where clicking into my site. After searching through reddit posts and blogs, I kept seeing mention of Google Analytics.

What is Google analytics?

Google analytics is a free analytics tool that allows you to analyse in great detail about your websites traffic. By gathering this data, we can:

  • See the total number of users to the site
  • See the split between new and previously viewed users
  • The average number of pages a user views in your website
  • The average for how long a user spends on your site
  • Which countries/cities a user used to view your website
  • Which operating system/browser a user used to view your website

Requirements

Your NextJs project

  • A google analytics account
  • Google analytics measurement ID (can be found in admin/data streams/the stream you just set up

Step 1

Inside your .env located in the root folder, we can add our Google ID as shown below. You could skip this step by inserting the Google ID directly into the code in step 2 but I prefer to put ID such as this in an .env file for protection.

.env file

Step 2

Create a _document.js file in the root directory. This will be where we place the monitoring code for google analytics. Copy and paste the code below to your file.

import Document, { Html, Head, Main, NextScript } from 'next/document';

class CustomDocument extends Document {
  static async getInitialProps(ctx) {
    const initialProps = await Document.getInitialProps(ctx);
    return { ...initialProps };
  }

  render() {
    return (
      <Html lang="en-US">
        <Head>
          <script
            async
            src={`https://www.googletagmanager.com/gtag/js?id=${process.env.NEXT_PUBLIC_GOOGLE_ANALYTICS}`}
          />
          <script
            dangerouslySetInnerHTML={{
              __html: `
            window.dataLayer = window.dataLayer || [];
            function gtag(){dataLayer.push(arguments);}
            gtag('js', new Date());
            gtag('config', '${process.env.NEXT_PUBLIC_GOOGLE_ANALYTICS}', {
              page_path: window.location.pathname,
            });
            `,
            }}
          />
        </Head>
        <body>
          <Main />
          <NextScript />
        </body>
      </Html>
    );
  }
}

export default CustomDocument;

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Step 3

Now on to the final step, testing. At this point you can deploy your project and head over the Google analytics website. Unfortunately it takes Google analytics 24–48 hours to populate the data, however, we can take a look the Real-time tab which will give you an insight to the active users on your site over the past 5 minutes.

Real-time overview Real-time overview of current users viewing the website

After the waiting period when the data has been collected you will be able to select the Audience tab and into Overview where you can see the breakdown of your websites traffic over a selected period of time.

Traffic overview
Overview of user traffic over two days

Conclusion

Congratulations, you have now setup your project with Google analytics. At this point you should now begin to see the power of GA and how you can now use this data to monitor the overall traffic and see the strengths and weaknesses of your website.


Links

Google Analytics — https://analytics.google.com
NextJs — https://nextjs.org/
linkedIn — https://linkedin.com/in/adam-o-reilly-js
portfolio - https://www.adamoreilly.com/

Top comments (4)

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thomasbnt profile image
Thomas Bnt ☕

Hello ! Don't hesitate to put colors on your codeblock like this example for have to have a better understanding of your code 😎

console.log('Hello world!');
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Example of how to add colors and syntax in codeblocks

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aor2405 profile image
Adam O'Reilly

Thank you very much for your feedback, just edited the post and added colors 😁

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brezaloni profile image
BrezaLoni

I've seen for ourselves the value that new analytics has brought to our business and we plan to use other new capabilities as they are available in Google Analytics 4 features. Side effects of vashikaran

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eshimischi profile image
eshimischi • Edited

github.com/BuilderIO/partytown There are some projects on Github with GA and Partytown, Lighthouse scores matter