It is already 2019, wow! Every year trends and customer’s preference change, companies come up with new ideas and solutions, technology evolves faster and faster. And it is time to discuss the most demanded ecommerce services to be ready to rock this year!
Digital health services are on the rise
With this trend of #healthylife #healthylifestyle, #healthyfood people pay more attention to their health. Companies that sell their products, services, education materials, in general, are experiencing growth in sales, loyalty, and engagement. For example, National Autism Resources creates a community-like online space for parents and practitioners, as well as offers helpful items and education to help people find what they need, and then get it delivered to them.
Online education is booming as brands old and new alike turn to ecommerce services as the next channel of growth. For example, well – known company Udemy got famous by making useful online courses available for everyone with the internet connection. Currently, for people it is much easier to buy an online course rather than go to a physical course.
Also, companies that educate their customers about their products have more possibilities to make them loyal. For example, FlexFireLEDs website has more information than Wikipedia when it comes to strip LED lights. This is because the founder has invested time into building out the most helpful site he possibly could on the topic and today, it wins him the business of Google, Disney, Ford and more.
Many eco-friendly companies have been founded within the last decade. This is because Millennials and other generations have become more aware of how much waste they contribute during their monthly cycle. For example, THINX, founded in 2014, sells a unique design for period-proof underwear that allows their customers to pick a style depending on their level of flow.
Solve your own problem
Necessity is the mother of invention. Think through your pain points and figure out how to solve them. Likely, others have had the same issue too and are looking for your solution. For example, the story of reCAP Mason Jars began with salad dressing; a pour cap that would fit Mason Jars and allow people to shake, pour and store dressing. Today, the brand has tutorials on fermentation and take-to-work salads, among many other things!
Niche products & services
Niche fashion sites are a huge opportunity. Companies with with hard-to-find or hard-to-fit needs solutions are demanded as never. For example, WholeMe, sells healthy, gluten-free snacks. It is an authentic, gutsy, and active company driven to create delicious, nutrient-dense foods. All snacks can be bought online!
Powerful website/mobile app = Software development
Software development is the key to ecommerce success. Lately, people started to understand the importance of quality software and scalability became one of the top priorities for ecommerce managers.
Big Data analytics
With millions of customers buying products online, there is an infinite amount of data that generates every day. Every action made by the user turns into data and that data can be useful for the ecommerce site to know their target audience. Many organizations are struggling with more data than they know what to do with. Experts in data analytics can take that information and uncover the actionable insights businesses are missing. As more companies now rely on data to inform their business decisions, the demand for data analytics roles in ecommerce services has exploded.
Artificial intelligence (AI)
Artificial Intelligence-driven tech will continue to disrupt ecommerce services. With Artificial Intelligence (AI), there is an increased use of natural language processing to ultimately bring up much better search results.
Augmented Reality and Virtual Reality
In 2019, AR and VR are going to enhance not only the in-store experience but also the ecommerce services. AR focuses on product use and applications. If a customer is looking for a sofa, AR will place the image of a vase in a digital room so that the customer can see what it looks like with respect to the other objects in the room. Things like virtual dressing rooms, in-room or in-home product visualizations to help customers with the “try before you buy” mentality be sure while the purchase process. Finding visual ways to demonstrate product look or use will become critical to making the conversion.
Machine Learning for Automation
Machine-learning intelligence intended to make life easier for humans through automation, streamline updates for operational efficiency, and improve day-to-day functions by saving time and reducing human error and impediment.
Machine learning can be used to increase conversion rates.
For example, if you regularly purchase an item every three months, the system will remember it, and you’ll get an email asking if you would like to reorder the item based on when you previously ordered it.
Voice search everywhere
People now are taking the assistance of voice search on their mobiles heavily. Siri and Google Assistants are getting very important these days.With items like the Amazon Echo Dot and Google Home, voice search has become a very mainstream AI-enabled technology. These searches, powered by natural language processes, allow for convenience, instant gratification, and ease of use during the customer’s buying process. Online retailers can adapt content and ad copy to account for high-value natural language searches, giving them an advantage over sellers who aren’t optimizing for voice search.
Use of chatbots
Chatbots start replacing certain ecommerce roles, such as those in the customer service sector. Let me give you some facts, over 45% of end users consider chatbots as the primary choice, for customer service inquiries. Impressive, right? Right now, many ecommerce brands like Sephora, eBay, Aerie, Spring Bot are using chatbots to enhance the user experience. Chatbots also suggest the relevant products to the customer.
I hope you found this article interesting, if you would like to add other demanded ecommerce services that are not on the list, feel free to do so in the comments section below.
If you are working on a software project and you need help with ecommerce services, let us know! We would be happy to help you!
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