I worked with Amazon for 3 years and found out why it is the best e-commerce company in the world. Why do customers trust it? It’s just a simple two word answer: “Customer Obsession.” This is the answer to any e-commerce business selling products from an online store and even physical stores. It goes without saying that this is the most important thing that’ll keep any business longer and profitable.
I’ve seen and worked with many Shopify store businesses that had great products in their niche, attracted many eyeballs from ads and targeted marketing but were unable to convert the traffic. The average conversion rate was below 1%. There was a common factor with these online stores - visitors can’t trust it due to a plethora of issues. Very common issues are speed, loading time, mobile responsiveness and others performance issues for which there are many scanners like PageSpeed, GTmetrix, etc. However these don’t fully solve the trust issues of a visitor.
How can a store become more trustworthy so that more visitors turn into repeat customers? I built a free tool to help site owners and developers to provide a great customer experience that I learnt in Amazon and other firms. It’s called ScanCX, an online stores’ customer eye that scans your entire website and detects trust issues which were keeping buyers away. Just enter a store URL and in just 30 seconds it gives you a detailed report with actionable intelligence. Fix those issues and convert more from the same traffic!
Try it out and let me know your inputs: https://scancx.com
Thanks Dev.to,
-Aswin
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