When we hear DevOps, we think CI/CD pipelines, Kubernetes, IaC. But zoom out: DevOps is just collaboration + automation for faster delivery. And it doesn’t stop at the dev team.
What Non-Dev Teams Gain from DevOps
Marketing: Visibility into release cadence → better campaign alignment
Sales: Accurate delivery forecasts → improved trust with clients
Support: Real-time monitoring & incident reports → faster resolutions
Why This Matters
If you’ve ever had:
A marketing campaign launch before the feature was live
Sales over-promising timelines
Support blind-sided by outages
…then you’ve experienced what happens when DevOps isn’t shared beyond devs.
How to Bring Non-Dev Teams In
Share dashboards (build, deploy, uptime) across teams
Sync release pipelines with GTM calendars
Run cross-functional retros, not just dev sprints
DevOps isn’t a toolchain.
It’s a shared culture.
👉 DevOps should be visible across the org, not just hidden in Jenkins logs.
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