Twitter is going to start linking to Accelerated Mobile Pages

Ben Halpern May 17, 2017

I was watching a Google I/O and, unless I am mistaken, it was mentioned that Twitter is going to start linking out to Accelerated Mobile Pages (AMP) versions of linked webpages. This is an interesting development. I am not surprised, I even wrote that I expected this would happen. I think that this move makes sense, but it is also pretty frustrating. It makes sense because people click out to Twitter links hoping to get content quickly and return back to Twitter. It is frustrating because AMP eats and breaks the free web in a lot of ways. It is a technology that hands more of the web over to Google.

AMP is a hot topic, and I would love to get some feedback in the comments.

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Hey Ben!

I think everyone can agree that Twitter is growing (or arguably transforming) exponentially into a source for instant news and content, and the userbase is quick to become frustrated should that "instant" factor disappear. Thus, you're absolutely right that it makes sense for Twitter to begin implementing AMP linked webpages.

That being said, I'm a bit of an optimist in the entire Google-will-take-over-the-world phenomenon, and I wanted to hear more about what you see as frustrating about the adoption of it.