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Bhavin Sheth
Bhavin Sheth

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Do users actually click CTA… or just find their own path?

While working on AllInOneTools, I noticed something interesting.

As builders, we design CTAs like:

• “Start Now”
• “Try Tool”
• “Get Started”

We expect users to follow that path.

But real users don’t always behave like that.

Sometimes they:

• ignore the CTA
• scroll down
• go directly to categories
• click the first tool they see

It made me question something:

👉 Do users really follow CTAs… or do they just find their own way?

From what I’ve seen:

New users → follow visual cues (categories, popular tools)
Returning users → skip everything and go straight to what they need

So maybe CTA is not always the main driver.

Maybe it’s just one of many entry points.


Now I’m curious 👇

When you visit a website, what do you do?

• Click the main CTA
• Scroll and explore
• Jump directly to what you need
• Ignore everything and search

Would love to hear real behavior.

Top comments (1)

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Bhavin Sheth

For me, most users don’t actually follow the CTA.

They scan the page and go directly to what they need — usually categories or specific tools.

CTA helps, but it’s not always the main path.