Hi friends, I'm Bob Ding. I graduated from Stanford in 2024 and currently work at Fireworks AI as an MLE, empowering AI inference to be fast, stable, and cheap.
Even though I work in deep infrastructure, I have a product heart. I care deeply about applications and consumer software.
In 2025, I built the early beta of Embeddy.ai. It was the year of vibe coding - AI was suddenly an app-building enabler. But deep down, I don't think we need more apps: I have about 100 on my phone and only use 5, and i'd never want to download even 1 more from app-store, where there are hundres of millions more apps...
There's no shortage of apps, but redundancy: and AI is making it worse by generating even more standalone tools that even their creators won't use.
So I took a different approach: what if instead of building more standalone apps that distract you, we built hyper-compatible apps that run inside the platforms you already love, like Notion, Obsidian, Wix, Squarespace, Google Sites, and more?
We want to build apps that people can easily use and spend time with, because if you build something and forget it, that's not value, that's noise...
Embeddy has 200+ customers already. What surprised me most was seeing how people actually used it: Users on Wix built sophisticated AI-powered widgets and embedded it to use in-place, never have to leave their Wix site; Students extended Notion with complex embedded mini-apps they use daily:
Embeddy became an enabler, not a challenger.
This side project eventually helped me land my current role at Fireworks AI. Seeing its potential, I polished it further to give it a show up:
Check what's possible on Notion with Embeddy:
🔬 Science Lab & Simulation Toolkit: https://www.notion.so/Science-Lab-Simulation-Toolkit-338a080ccc92801a8aadc80a40be2068
🧮 Powerful Math Widget Sets: https://www.notion.so/My-Powerful-Notion-Math-Widget-Sets-338a080ccc92807ab4fbebd30558a827
Same effect can be achieved on any of the 80+ other platforms
Demo
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Check out Embeddy Beta and let me know what you think!
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