How to Post to Indie Hackers and Product Hunt: Python Automation Guide

How to Automate Your Launch on Product Hunt and Indie Hackers

Launching a product is exhausting. Here's how I automated the distribution process using Python.

The Challenge

Every indie hacker knows the drill: you build something, then spend days copy-pasting the same launch post across 10 platforms.

Python Automation Approach

import requests
import json

# Dev.to API
def post_to_devto(title, content, api_key):
    headers = {'api-key': api_key, 'Content-Type': 'application/json'}
    data = {'article': {'title': title, 'body_markdown': content, 'published': True}}
    r = requests.post('https://dev.to/api/articles', json=data, headers=headers)
    return r.json()

# Gumroad product check
def check_gumroad_sales(product_id, access_token):
    r = requests.get(
        f'https://api.gumroad.com/v2/sales',
        params={'access_token': access_token, 'product_id': product_id}
    )
    return r.json()

# Product Hunt GraphQL
def ph_search_products(query):
    headers = {'Authorization': 'Bearer YOUR_TOKEN'}
    query_gql = '''
    query($query: String!) {
      posts(query: $query) {
        edges { node { name tagline url } }
      }
    }'''
    r = requests.post('https://api.producthunt.com/v2/api/graphql',
                      json={'query': query_gql, 'variables': {'query': query}},
                      headers=headers)
    return r.json()

My Launch Stack

For my Python Business Automation Toolkit, I built a distribution pipeline:

1. Dev.to — API-based publishing, builds SEO over time
2. Product Hunt — OAuth-based submission, best for launch day traffic
3. Indie Hackers — Community-focused, great for peer feedback

Key Learnings

• Dev.to API is the most developer-friendly (simple API key auth)
• Product Hunt requires OAuth (LinkedIn/GitHub/X)
• IH uses Firebase auth (can be accessed via REST API)
• Always check your traffic sources to see what converts

The Toolkit

I packaged the scripts I use to run my freelance business into a $9 toolkit:

• Invoice generator
• Time tracker with auto-billing
• Email automation suite
• Proposal generator
• Revenue dashboard

→ Get it on Gumroad ($9)

Built for freelancers who want to stop paying $400/yr in SaaS subscriptions.

Conclusion

Automation isn't just about saving time — it's about building systems that work while you sleep. Whether you're launching a product or running a freelance business, Python can handle the repetitive parts.

What platforms do you post to for product launches? Would love to hear your distribution stack.