The farming industry really depends on the seasons. When it comes to buying things large farms usually plan ahead of time before the season starts. On the hand small farms often make purchases right before they need to take action.
Farmers want to find information and solutions to their problems. This is where Meta Ads in farming can be really effective if you choose the formats and targeting strategies.
- Social media ads. Do Meta Ads in farming make sense?
Facebook and Instagram are still the social media platforms, even for farmers because they can quickly access visual and informational content.
Meta offers a way to target people who are interested in farming, farm equipment, fertilizers and more.
You can run a campaign thats not just about making people aware of your brand but about seasonal promotions like buying fertilizers in the spring or machinery parts.
Farming people use media to get information and solutions to their problems. Meta Ads in agriculture can help you reach them.
Meta Ads can be used for brand awareness and seasonal promotions in agriculture.
Farmers are active, on Facebook and Instagram and Meta Ads can target them effectively.
Martin and Jacob did a survey in 2023 where they asked 447 farmers some questions. They found out that 81 percent of these farmers use the Internet to find information.. About 60 percent of them think the information they find on the Internet is reliable.
A lot of these farmers 62 percent said they use Facebook to find information and news. In fact 40 percent of them use Facebook all the time.. Not many of them only 22 percent use Instagram. This is probably because Instagram is more for people.
So how do you make an ad on social media?
- Carousels are a choice because you can show many products or options like different kinds of fertilizer or machinery.
You can also use carousels to tell a story, like how to prepare a field fertilize it and then harvest it.
Carousels are better than showing one picture because more people will click on them and they do not cost as much.
- Video Ads that are vertical, like the ones you see on Facebook and Instagram Stories or Reels are great.
These videos are short 10 to 30 seconds and they can show what is happening on a farm like how machines work.
Credibility and relationships
The truth is important in agro - and that’s why this effort is worth:
Work with trusted authorities - farmers will more often believe „their own” people; the involvement of influencers may not be helpful since farmers know that the influencer took the decision because of the money paid for it.
Use customer stories – testimonials of farmers, case studies from real life.
Rely on education materials – quick guides about fertilizers or effects of the proposed product.
They are a way to make people know about your brand and they work well on mobile devices, which is how most people use Facebook and Instagram.
Graphic ads and Display formats
These perform excellently as one of the tools – for instance, when retargeting after they watched a video or a carousel.
On their own, however, they don’t produce as good of an outcome, but when used as one of a series of tools, they can be very effective.
Farmers target on Meta
For more information
🖇️https://adagri.com/
technology #trackasset #productivity
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