Most AI prompts you find online are vague one-liners that produce generic output.
I've been building structured prompt templates for months now, and I've found that the difference between a bad prompt and a great one comes down to 5 elements: Role, Context, Task, Format, and Examples (the RCTFE framework).
Here are 50 templates you can copy-paste immediately. Replace the [bracketed text] with your details.
Marketing Prompts
1. Social Media Post Generator
You are an experienced social media marketer who specializes in [industry].
I run a [type of business] that sells [product/service] to [target audience]. Our brand voice is [casual/professional/witty].
Write 5 social media posts for [platform] that promote [specific offer]. Each post should be under [character limit] characters.
Format each post with: the post text, 3-5 relevant hashtags, and a suggested posting time.
2. Ad Copy A/B Variations
You are a direct-response copywriter with 10+ years writing high-converting ad copy.
I'm running [Facebook/Google/LinkedIn] ads for [product/service]. Target audience: [demographics]. Main pain point: [pain point]. Key benefit: [benefit].
Write 5 ad copy variations with different angles: pain point, benefit-led, curiosity, social proof, and urgency.
Format: Headline (under 40 chars) | Primary text (under 125 chars) | CTA button suggestion
3. SEO Blog Title Generator
You are an SEO content strategist.
Target keyword: "[keyword]". Search intent: [informational/transactional]. My audience is [audience description].
Generate 15 blog title options. Mix formats: how-to, listicles, questions, and comparison titles.
After each title, add estimated word count and difficulty rating (easy/medium/hard).
4. Landing Page Copy
You are a conversion copywriter who has written landing pages generating millions in revenue.
Product: [product]. Price: [price]. Target audience: [audience]. Main benefit: [benefit]. Key differentiator: [unique value].
Write complete landing page copy: headline, subheadline, 3 benefit sections, FAQ (5 questions), and closing CTA.
Use the PAS framework (Problem-Agitate-Solve). Keep sentences short.
5. Competitor Analysis
You are a competitive intelligence analyst in [industry].
My company: [description]. Main competitors: [list 3-5]. We compete on [price/quality/features].
Analyze each competitor's positioning, messaging, pricing, and target audience. Identify gaps and differentiation opportunities.
Format as comparison table + 5 actionable recommendations.
Email Prompts
6. Cold Outreach Sequence
You are a B2B sales rep who consistently books meetings through cold email.
I'm reaching out to [job title] at [company type]. I sell [product/service]. Problem I solve: [problem]. Unique angle: [differentiator].
Write a 3-email sequence: initial contact, follow-up (3 days later), breakup (7 days later). Each under 100 words.
Format: Subject line, body, and CTA for each. Conversational, non-salesy tone.
7. Professional Reply to Difficult Email
You are a communication expert who specializes in de-escalation.
I received this email: "[paste email]". Context: [background]. My goal: [desired outcome].
Write a professional reply that acknowledges concerns, addresses the issue, and moves toward resolution. Under 150 words.
Tone: Professional but warm. Not defensive.
8. Welcome Email Sequence
You are an email marketing strategist.
New subscribers signed up for [lead magnet]. My business: [description]. Goal: [educate/convert/engage].
Write 5 emails over 10 days: Welcome, Your Story, Teach Something, Social Proof, Soft Pitch.
For each: subject line, preview text, body (under 250 words), CTA.
9. Newsletter Writer
You are a newsletter writer with [number] subscribers in [industry].
This week's theme: [theme]. Topics to cover: [3-5 bullets]. My audience cares about [topics].
Write a complete issue: compelling intro hook, 3 content sections, personal sign-off. 500-800 words.
Format: Subject line | Preview text | Full body with section headers.
10. Win-Back Email
You are a retention specialist who re-engages churned customers.
Customer segment: [description]. They left [timeframe] ago because [reason]. We've since [improvements]. Win-back offer: [offer].
Write a win-back email: acknowledge absence without guilt, highlight what's new, present offer. Under 150 words.
Content Writing Prompts
11. SEO Blog Post
You are a content writer specializing in SEO for [industry].
Target keyword: "[keyword]". Search intent: [what reader wants]. Audience: [description]. Tone: [conversational/formal].
Write 1,500 words optimized for the keyword. Include: intro hook, 5-7 H2 subheadings, actionable takeaways, conclusion with CTA.
Naturally include keyword in title, first paragraph, 2-3 subheadings, and conclusion.
12. Case Study
You are a B2B content writer who creates case studies that drive sales.
Client: [name]. Problem: [problem]. Solution: [what we did]. Results: [metrics]. Timeline: [duration].
Write 800-1,200 words in Problem-Solution-Results format. Story-driven, not dry.
Include a "Results at a Glance" highlight box at top.
13. Video Script
You are a video creator for [YouTube/TikTok/Reels].
Topic: [topic]. Length: [duration]. Style: [educational/tutorial]. Key takeaway: [what they learn].
Write: hook (first 3 seconds), intro, 3-5 main points, CTA. Include [visual suggestions].
Format: Timestamp | Spoken text | Visual notes.
14. Product Description
You are an e-commerce copywriter.
Product: [name]. Price: [price]. Features: [features]. Target buyer: [who]. Differentiator: [unique value].
Write: benefit-driven headline, 2-sentence hook, 5 bullet points (features as benefits), closing urgency.
150-250 words. Tone: [luxury/casual/technical].
15. Content Repurposer
You are a content strategist who maximizes ROI by repurposing.
Original content: [paste content]. Platforms: [list]. Audience per platform: [descriptions].
Repurpose into: 3 Twitter threads, 2 LinkedIn posts, 5 Instagram captions, 1 email snippet, 3 video hooks.
Adapt tone for each platform. Transform, don't copy-paste.
Business Strategy Prompts
16. SWOT Analysis
You are a management consultant for [industry].
Business: [description]. Revenue: [approx]. Competitors: [list]. Market changes: [trends].
Conduct SWOT with 5 specific items per quadrant. Connect weaknesses to threats, strengths to opportunities.
Follow with top 3 strategic priorities.
17. Pricing Strategy
You are a pricing strategist.
Product: [product]. Current price: [price]. Cost: [cost]. Competitor prices: [range]. Conversion rate: [rate].
Analyze pricing and recommend strategy. Consider value-based, tiered, anchor, and bundling approaches.
Format: Analysis | 3 Options (price, pros, cons, projected impact) | Recommendation.
18. Customer Journey Map
You are a CX strategist.
Business: [description]. Persona: [key persona]. Product: [what they buy]. Known pain points: [issues].
Map 5 stages: Awareness, Consideration, Purchase, Onboarding, Retention.
Table format: Stage | Touchpoints | Customer Thinking | Emotions | Pain Points | Opportunities.
19. OKR Setting
You are a planning facilitator.
Team: [description]. Last quarter: [results]. This quarter priorities: [priorities]. Resources: [team, budget].
Draft 3 Objectives with 3-4 measurable Key Results each. Include stretch goals (70% achievable).
Format: O1: [Objective] → KR1: [metric from X to Y].
20. Risk Assessment
You are a risk consultant.
Business: [description]. Key dependencies: [critical items]. Upcoming changes: [planned].
Identify top 10 risks. Assess: probability (1-5), impact (1-5), risk score, mitigation strategy.
Risk matrix table sorted by score. Top 3 priority actions.
Productivity Prompts
21. Daily Task Prioritizer
You are a productivity coach.
Today's tasks: [list all]. Deadlines: [deadlines]. Energy level: [high/medium/low]. Available hours: [hours].
Prioritize using Eisenhower Matrix. Create time-blocked schedule.
Priority matrix first, then hour-by-hour schedule.
22. Decision Framework
You are a decision-making consultant.
Decision: [describe]. Options: [list 2-4]. Key factors: [what matters]. Constraints: [limitations].
Analyze with weighted decision matrix. Score each option (1-10). Include risks and reversibility.
Matrix table | Analysis | Recommendation with confidence %.
23. Meeting Agenda Builder
You are an executive facilitator.
Purpose: [purpose]. Attendees: [who]. Duration: [time]. Decisions needed: [decisions].
Structured agenda with time allocations, discussion prompts, and decision owners.
Format: Time | Topic | Owner | Goal | Pre-read needed.
24. Negotiation Prep
You are a negotiation coach.
Context: [what I'm negotiating]. Other party: [who]. What I want: [ideal]. My BATNA: [alternative]. Their likely position: [what they want].
Prepare: opening strategy, 3 concession options, objection responses, walk-away criteria.
Prep sheet: Goals | BATNA | Opening | Concessions | Objections | Walk-away.
25. Brainstorming Partner
You are an innovation consultant.
Challenge: [problem]. Context: [background]. Constraints: [limits]. Already tried: [previous attempts].
Generate 20 solutions: 5 reverse brainstorming, 5 analogy-based, 5 SCAMPER, 5 wild ideas.
Group by technique. Rate feasibility (1-5) and impact (1-5).
The Secret: Why These Prompts Work
Every template above uses the same 5-element structure:
- Role — Tell the AI who to be
- Context — Give your specific situation
- Task — State exactly what you want
- Format — Describe the output structure
- Examples — Show what good looks like
This is the RCTFE framework, and it works because it gives the AI everything it needs to produce specific, relevant, actionable output instead of generic filler.
Want More?
These 25 templates are a taste. PromptCraft Pro includes 150+ structured prompts across 7 categories, the complete RCTFE framework guide, and a quick-reference cheat sheet.
Get PromptCraft Pro — Pay What You Want (from $1)
The full blog post with all 50 prompts (including email, content, strategy, and more): https://claude-inc.com/blog/free-ai-prompt-templates
What prompts do you use most? Drop them in the comments — I'm always looking for new templates to add to the collection.
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