Defining Composable Commerce
Composable Commerce is a new approach to building out unique digital commerce experiences. Historically, businesses were forced into two distinct approaches: buying generic software that can be themed and lightly customized, or coding an entire solution from scratch. Composable Commerce provides a third approach. By breaking traditional software functionality into smaller pieces, each offered separately, they can then be used as building blocks to create custom software without extensive coding.
Benefits vs challenges of composable commerce
This approach allows every business the benefit of a custom solution, while matching the cost and effort associated with buying generic software. For businesses with unique requirements, who want to control the entire customer experience, or who hope to leverage cutting-edge techniques, composable commerce is an easier and cheaper solution than forcing these requirements into an existing software package. This enables businesses to quickly adapt to changing requirements, customer preferences, and marketing conditions, and to quickly take advantage of technological advancements.
Due to the architecture principles required to create these building blocks, the individual services benefit from better scalability, lower maintenance, and faster response times. Since each individual piece can be swapped out as requirements shift, there is no need for massive re-platforming projects, instead the system grows and evolves over time.
The major challenges of composable commerce are the initial investment in planning and designing the solution. When buying all-in-one software, the vendor defines what functionality will be delivered. With composable commerce more time is spent on defining the overall requirements to ensure the best pieces are identified and integrated. Additionally, with this being a new approach businesses and architects may face a steeper learning curve as they adapt. Thankfully, there are now experts with years of experience ready to assist in navigating the many possible components and services.
Composable commerce vs composable architecture
Composable commerce refers to the use and application of composable architecture for digital commerce solutions. Composable architecture is broader, defining the use of these concepts across any industry or project. Composable commerce is a subset of composable architecture, but highly focused on meeting the unique needs of selling online.
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