I spent three days last summer creating App Store screenshots for an app I'd been building.
Not coding. Not designing new features. Not talking to users. Three full days in Figma, positioning mockups, adding text overlays, exporting at the exact right resolution, and praying I got the colors right. My designer would have done it faster, but I couldn't justify the cost for what felt like busywork.
That's when I realized: almost every indie developer or small team building apps faces this exact problem. You finish your app, you're excited to launch, and then you hit a wall. Creating a professional screenshot pack for the App Store takes hours. Do it wrong, and your conversion rate suffers. Do it professionally, and you're either paying a designer $300-500 or losing three days of your life.
I decided to build a solution.
The Problem Is Real
App Store optimization matters. A good screenshot pack can increase your conversion rate by 20-30%. But the current workflow is brutal:
- Take screenshots of your app on different devices
- Open Figma (or Photoshop if you're old school)
- Create new files at specific resolutions (1290x2796 for iOS, 2048x2732 for iPad, etc.)
- Position phone mockups
- Write and design copy
- Add background images
- Export everything at the right scale
- Repeat for Android if you're on both platforms
Even if you know what you're doing, this is a two-to-three-day job. For a solo developer, that's brutal.
How AppFinish Works
I built appfinish.com to eliminate that entire workflow. The core idea is simple: upload your raw app screenshots, and get a complete, production-ready screenshot pack.
The technical side: Under the hood, we're using Sharp for image processing and resizing. This handles the heavy lifting of transforming your uploads into all the different required dimensions without quality loss. For the icon generation feature in our premium mode, we leverage OpenAI's image generation to create professional app icons from scratch. File storage and delivery happens through Vercel Blob, which lets us handle uploads reliably and serve finished packs quickly.
We offer two tiers:
Template Mode ($5 per generation): You get clean, professional layouts. We handle the hard part—the resizing, the phone mockups, the spacing. You upload your screenshots, choose a background (or keep it minimal), add your text, and you're done. This covers iOS, Android, iPad, and generates a 1024x1024 app icon. Most developers start here.
AI Mode ($19 for 2 generations): This is where it gets interesting. We'll generate your app icon, create 3D phone mockups, pull in premium backgrounds, and use AI to enhance your copy suggestions. You can iterate—get two generations per purchase and refine until it's perfect.
The output specs are locked down: iOS (1290x2796), Android (1440x3120), iPad (2048x2732), and icon (1024x1024). Every size you need, exported and ready to upload to App Store Connect or Google Play.
No Design Skills Required
This is the key. You don't need Figma. You don't need to know about kerning, color theory, or safe areas. You upload, you customize, you download.
I built this because I was that person fumbling through Figma. If you're shipping an app, you should be thinking about your app, not struggling with screenshot creation software.
Why I Built This
The honest answer: I wanted it for myself. I was tired of that three-day grind. And when I talked to other developers, every single one had the same story. "Yeah, screenshots take forever."
So I spent the time to build something that actually solves it. Something that's fast, cheap, and good enough that you don't feel like you're cutting corners on your app's presentation.
Try It
If you're about to launch an app, or you're updating your App Store presence, head over to appfinish.com. Upload a screenshot, see what you get. The template mode is $5—that's less than a coffee.
The whole thing takes about 10 minutes, start to finish. That's not hyperbole. Upload, customize, download, upload to the store.
I'd love to hear what you think. If you use it, let me know how it goes—especially if something breaks or could be better. I read every piece of feedback.
Build great apps. Let me handle the screenshots.
Visit appfinish.com to get started.
Top comments (0)