Google removes pagination

Google has recently removed search results pagination (as it now appears for logged-in users). At first glance, this might not seem like a big deal — but it could be more significant than it looks. There’s no longer a “page 2,” “page 3,” or “page 5.” Instead, results load in a continuous infinite scroll. And honestly, it feels pretty great. Many search results that used to sit “below the fold” are now more visible and may attract more clicks than before. This change makes search feel less vertical and less fixated on the top few links. It opens up more opportunities for different content to spark interest and gain attention. It might seem like a small UI trick, but in reality, it could be a pretty big shift for SEO and content visibility. Let’s see what other surprises the next year brings. Merry holidays 🎄