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Dipti Moryani
Dipti Moryani

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Look-Alike Modeling: Finding Similar Customers Using AI

Target smarter. Spend less. Convert more.

Business and marketing teams constantly seek the “right” prospects—the ones most likely to convert. But identifying them can drain time, budget, and effort. Enter: Look-Alike Modeling powered by AI.

In this case study, discover how we helped a leading bank revolutionize its customer acquisition strategy using machine learning.

What’s inside:

  • How we built a look-alike model using past campaign data
  • Techniques to handle data imbalance
  • Model selection, validation, and performance evaluation
  • Real-world impact: 450% improvement over the bank’s existing targeting system

With this AI-driven approach, the bank significantly reduced customer acquisition costs while boosting conversion success.

📘 Read the Full Case Study:
Look-Alike Modeling – Case Study

📥 Download the PDF:
Download – Look-Alikes Case Study

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