That script you wrote to save yourself three hours? Someone would pay $47 for it. That CLI tool gathering dust in your GitHub? It could be funding your business. Developers consistently undervalue their ability to create profitable digital products.
Here's the mindset shift: Stop thinking features, start thinking solutions. Nobody cares about your elegant code architecture. They care that your tool saves them time, prevents errors, or makes their job easier.
Package your expertise as outcomes, not technologies.
The easiest entry point? Sell courses teaching what you already know. That React pattern you use everywhere? That's a course. Your PostgreSQL optimization tricks? Another course. The UGC around your open-source project? That's social proof that sells itself.
But courses aren't the only play. Other digital products, like templates, boilerplates, and starter kits. Developers happily pay for shortcuts. That Next.js + Stripe + auth setup you've built five times? Package it once, sell it forever. Price it at what two hours of development time costs, and it's a no-brainer purchase.
Marketing channels for developers look different. GitHub is your portfolio, Twitter/X is your thought leadership platform, and your blog is your SEO play. One well-documented project beats ten half-finished repos. One viral technical post beats months of regular posting.
The transition from code to cash requires one critical skill: explaining value without technical jargon. Your customers understand problems, not implementations. Bridge that gap, and you're golden.
Stop giving away your expertise for GitHub stars. Start packaging it for dollars.
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