✨ If your Next.js app looks modern but feels slow… users will bounce before the hero section loads. Let’s fix that.
When I started using Next.js, I loved the developer experience — hybrid rendering, API routes, image optimization — all of it.
But when my pages started feeling bloated, load times spiked, and Lighthouse screamed at me, I knew I had to optimize seriously.
After some trial (and painful errors), here’s the no-fluff guide I used to speed up my Next.js app — and you can too.
✅ 1. Dynamic Imports: Don’t Load the Whole House at Once
import dynamic from 'next/dynamic';
const Chart = dynamic(() => import('../components/Chart'), {
ssr: false,
loading: () => <div>Loading...</div>,
});
If a component is not needed right away — don’t load it right away. This shaves off KBs from the initial JS bundle and improves First Contentful Paint (FCP).
🧠 2. Use next/image
Instead of <img>
import Image from 'next/image';
<Image
src="/team.jpg"
alt="Team"
width={600}
height={400}
/>
Benefits:
- Lazy loading ✅
- WebP support ✅
- Responsive resizing ✅
It’s a low-effort, high-reward optimization. Native image handling FTW.
📆 3. Analyze Your Bundle (and Kill Bloat)
npm install @next/bundle-analyzer
Then update your next.config.js
:
const withBundleAnalyzer = require('@next/bundle-analyzer')({ enabled: true });
module.exports = withBundleAnalyzer({
reactStrictMode: true,
});
Visit /analyze
after build and see what’s killing your performance. Libraries like lodash
, moment
, or giant icons? Time to tree-shake or replace them.
💡 4. Use SWR or React Query for Smart Data Fetching
import useSWR from 'swr';
const fetcher = (url) => fetch(url).then(res => res.json());
const { data, error } = useSWR('/api/user', fetcher);
✅ Built-in caching
✅ Revalidation
✅ Lightweight
Don’t refetch everything on every click.
🧼 5. Remove Unused CSS and JS
- Use Tailwind’s purge feature to clean CSS
- Avoid global CSS unless necessary
- Import icons/components individually, not the full lib:
// Good
import { FaGithub } from 'react-icons/fa';
// Bad
import * as Icons from 'react-icons';
💾 6. Prefer getStaticProps
Over SSR
export async function getStaticProps() {
const res = await fetch('https://api.example.com/data');
const data = await res.json();
return { props: { data }, revalidate: 60 };
}
Static Site Generation (SSG) is faster and cheaper — use Server-Side Rendering (SSR) only when you must.
⛔ 7. Disable JavaScript Where You Don’t Need It
If a page is purely static, add:
export const config = {
unstable_runtimeJS: false
}
This removes JS from the page entirely — perfect for marketing, terms, or static blogs.
🌍 8. Use CDN and Proper Caching
Deploy on Vercel, Cloudflare, or Netlify to get:
- Edge caching
- Geo-routing
- Headers control (
Cache-Control
,ETag
,stale-while-revalidate
)
Your global users will thank you.
🧵 Final Thoughts
Speed is a feature.
A fast app feels polished, earns trust, boosts SEO, and increases conversions.
Don’t settle for “it loads fine on my machine.” Optimize your Next.js app — your users deserve smooth, snappy performance.
🗅 Bonus Checklist
- [ ] Dynamic imports
- [ ] Bundle analyzer run
- [ ]
next/image
in place - [ ] SWR or React Query used
- [ ] getStaticProps > SSR
- [ ] CSS purged and tree-shaking done
- [ ] CDN + Cache headers set
💬 Let me know what else you’re doing to optimize your frontend — or drop your favorite tool/plugin in the comments.
🔁 If you found this helpful, share with your dev team and help others escape the lag spiral.
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