TwelveLabs just introduced Pegasus 1.5, their most significant leap in generative video AI, transforming video into a queryable, structured data asset.
They're launching today on Product Hunt.
Fun fact: This is their 2nd official launch there.
Previously, the video AI company launched Marengo 3.0 in December 2025. They ranked among the Top Products and got featured in Product Hunt's newsletters. This new launch keeps the momentum going.
Once again, I had the opportunity to collaborate with the team on this new launch and wanted to share with you some lessons learned and how we approached this launch.
Lessons learned launching on Product Hunt
Planning a new launch starts with the required inputs:
- Name of the launch: 40 characters max. We kept it simple: TwelveLabs Pegasus 1.5.
- Tagline: 60 characters max. The tagline might be the most important part of a launch, so we made multiple iterations to find a balance, highlighting the key features while keeping it relatable.
- Description: 500 characters max. We made it shorter, in 246 characters.
- Launch tags: up to 3 tags.
- Thumbnail: Product Hunt supports GIF files so we were able to add a nice animated image (only plays on hover).
- Image gallery: Product Hunt recommends adding 3 or more images. Above all, we wanted to show the product. We framed product screenshots and added a headline and subheadline for context.
Pro tip: You can find the required inputs on GitHub.
Product Hunt is about consistency
Above all, the #1 lesson learned is that launching on Product Hunt definitely isn't a one-time opportunity.
Keep it simple, and keep launching. That's it!
TwelveLabs is launching today Pegasus 1.5, their most significant leap in generative video AI, transforming video into a queryable, structured data asset.
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