"THE SECRET FOR A STARTUP TO LAST LONG"
About 90% of Startups die. You know why???
They simply don't have enough customers! Not enough customer means not enough income.
Customers are the livelihood of any business. Without paying customers, the business goes belly-up. Every startup needs to keep their customers satisfied and engaged to increase its long-term goal of repeat business, therefore, making their project a classic definition of success.
Customers bring in the dough, where the majority of excited and engaged customers bring in about an extra 25 percent more profit.
These loyal consumers of yours are more likely to stick with you for the long haul. Which is exactly what every Startup owners want.
So how do you keep your customers engaged?? Easy, through their Email.
Even with the rise and popularity of Apps Notifications, people still go through their email every single day. Checking emails have become a part of everybody's normal routine.
Heck, even you are checking your email too.
Okay, so let's cut to the chase. Here's exactly what you should do.
My advice is you still continue your Email Autoresponder for your newsletter and then start making use of "Sending Mass Email" campaign called... GMass.
GMass is a Chrome extension for Gmail, and divvies up mass emails and even sends as a reply to the last conversation you had with your specific customer.
GMass was built not to compete with your responder but rather to complement with it. Thus, making the 2 tools work hand in hand.
GMass is utilized for easy follow up with every single customer that replies to your campaign and where you can easily build a relationship with your subscribers that way.
So instead of creating new message thread on Gmail, you can now make a personal reply to your specific customer and have your emails go out as replies just like in Messenger or WhatsApp.
You have the option to forward email campaigns to greater than 500 (or 2,000 for G Suite users) customers at a time, using their distribution technology.
Anybody may deliver campaigns to up to 10,000 recipients, and GMass will auto-send them over multiple days so you don't violate Gmail's limits.
Sounds cool right?
That is just the tip of the iceberg my friend. The killer here is GMass "Reply Mass Email".
It's definitely a huge marketing game changer. Whenever you reply to the prior conversation/email, the open rate will increase dramatically for your cause.
The concept here is to place all your customer list into Google Sheets. Add all the names and email addresses. Then integrate those names and email addresses into your Gmail mailing list.
Once you're able to send your mail merge campaign, you can now do their "Killer Feature" where you set an automatic follow-up email to be sent sequentially until you get a reply from your customers.
It's important to keep your customers in the loop. And it's imperative that your customers must be reading your emails and your reply to their emails to get the engagement rolling.
Your customers not only want to be updated about your Startup but they want to know that if they have a particular problem or concern, you can specifically answer to their specific queries even if they are thousands of them.
Acquiring customers is hard. Maintaining them is even harder.
Nobody wants to have a wretched story of a promising Startup company, scaling up and gaining traction, and only to lose them in a few months time.
Get them engaged most of the time. That is the key!
Let GMass be your buddy for maintaining your precious customers. They are a friend that can bring your company to even greater heights.