It seems like most companies invest heavily in advertising, lead generation, and customer acquisition, but far fewer dedicate the same level of attention to monitoring and protecting their online reputation.
Yet a potential customer can spend just a few minutes researching a company before deciding whether to move forward.
I'm curious what others think:
Are businesses underestimating the impact of online reputation?
How often should companies audit what appears when people search for them?
Have you ever seen a reputation issue undermine marketing efforts?
Should reputation management be treated as a growth strategy rather than a defensive one?
I'd love to hear perspectives from business owners, marketers, agency professionals, and anyone who has seen reputation influence customer decisions.
Top comments (0)