Founders and investors at TechCrunch Disrupt share practical customer growth strategies for early-stage startups, covering influencer ambassadors, outbound sales, and retention analytics.
Collaboration with content creators
Grant Lee, founder and CEO of presentation software company Gamma, explained how his company grew significantly through a partnership program with online creators long before this tactic became common. Lee emphasizes that creators need to have a deep understanding of how to explain the value of a product to different user groups, rather than just superficially pitching it.
Traditional sales and their value
Elia Wallen, founder of travel company Engine, said his company handled $150 million in bookings initially without any outside funding. Wallen advocates traditional sales methods, such as phone calls and in-person events, over social media. In the early days, they even hired a magician to perform tricks at events to draw people to their booth.
The importance of data and loyal customers
Crystal Huang, a general partner at Google Ventures, advises startups to closely monitor usage data from the early stages, as well as how many customers remain active or bring in new users. According to her, creating people who passionately support the brand is crucial to a company’s future.
G
Hacks.gr on Google
Set it as a preferred source for cybersecurity updates.
Preferred source
Top comments (0)