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Helen Mireille
Helen Mireille

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Applied Memetics: How to Build a Copy System That Ships 100 Hooks a Day

#marketing #ai #copywriting #growth

Most copywriters write one hook at a time. Edit it. Stare at it. Edit again. Ship it.

A copy system writes 100 hooks, filters to the best 10, tests them, and doubles down on the winners. Volume plus filter beats one-shot brilliance every time.

Here is how to build that system.

The hook factory pattern 

Templates (12 proven formats)
    x
Themes (this week's angles)
    x
Temperature (0.7-0.9 for variety)
    =
100+ hooks per batch
    |
    v
Two-stage filter:
  Stage 1: pick best 1-2 from each template (forces variety)
  Stage 2: rank survivors against each other (forces quality)
    |
    v
10 winners -> schedule and test
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The key insight: template rotation. If you generate 100 hooks from one template, you get 100 paraphrases of the same idea. If you generate 8-10 hooks from each of 12 templates, you get genuine variety.

The 12 templates that still work

  1. Specific number + promise ("7 things your email agent should do")
  2. Unpopular opinion ("vibe coding IS real programming")
  3. Vivid before/after ("from 2 hours of email to 12 minutes")
  4. Second-person question ("why are you still manually updating your CRM?")
  5. Concrete thing I built ("I built a research agent in 45 minutes")
  6. Curiosity gap ("the AI feature nobody talks about")
  7. Contrarian take ("Zapier is not enough anymore")
  8. Social proof ("2,400+ teams use this")
  9. Time-based urgency ("the 2-minute AI setup")
  10. Pain point amplification ("your CRM is lying to you")
  11. Comparison ("AI email agent vs human VA")
  12. "What if" scenario ("what if your AI had its own desk?")

The AI agent role

The AI agent (www.memetics.app explores the applied memetics angle, www.runlobster.com is the platform) handles:

  1. Hook generation: 100 hooks from the template library per batch
  2. First filter: applying the "second-best caption" rule (discard the most obvious option, keep the second thing you thought of)
  3. Cross-platform formatting: same hook reformatted for Twitter (280 chars), LinkedIn (professional tone), email subject line
  4. A/B variant creation: 2-3 variations of each winner for testing
  5. Performance tracking: which hooks got clicks, which got engagement, feeding wins back into the next batch

The human handles: setting themes, picking winners from the filtered batch, and making the final taste call.

Free tier at www.runlobster.com. 20K credits. Connect your content workflow and generate your first batch of 100 hooks today.

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