Let’s be honest—just having an online ordering system isn't enough anymore.
I’ve run two café outlets and worked closely with restaurant tech, and I’ve seen so many places lose potential orders simply because their system wasn’t optimised.
Here are a few super common issues I’ve come across—and what you can do about them:
1. The menu is too cluttered
If your digital menu feels like a never-ending scroll, customers will bounce.
Keep it simple: highlight bestsellers, use photos only where they really help, and group items clearly.
2. No smart upsells
So many restaurants miss out by not suggesting add-ons or sides.
A simple “Would you like fries with that?” can make a big difference in average ticket size.
3. It’s not mobile-friendly
Most people order from their phones. If your ordering page lags or looks weird on mobile, that’s a huge red flag.
Speed and ease are everything.
4. No connection to inventory or POS
If your system doesn’t sync with your kitchen or stock, it’s chaos during rush hours.
Smart integrations can help you stay on top of real-time availability.
5. Zero personalization
Generic discounts to everyone? That’s not how people buy anymore.
Use ordering history to send relevant offers—whether that’s through email, SMS, or even WhatsApp.
I actually broke all this down (with real examples and tips) in a recent blog I wrote—if you’re trying to fine-tune your setup, it might help:
How to Optimise Online Ordering for Your Restaurants
Would love to hear how you’re handling your online orders—what’s worked, and what hasn’t? Let’s swap notes!
Top comments (0)