Keyword research is the pedestal on which the entire SEO stands. It is the process of detecting terms that people enter into search engines with the goal of using that data for a specific purpose of SEO writing.
The loftier the building, the deeper the foundation must be laid. And as keyword research is the foundation of any SEO strategy, it must be done with utmost precision.
These keywords are the flag bearers that will guide the direction of your content, ensuring that the content produced will be relevant and easily searchable on Google.
But the million dollar question is how to crack this nut? What are the best keywords for your website? How to get the best keywords for your website?
If you are dealing with these queries then congratulations! you’re at the right spot. We will discuss all the details regarding keyword research in this article. So, let’s get started!
Tips to yield best keywords for your website
1. Go through the process of niche surveillance
Supposing is good, but finding out is better. That is exactly why we need to research about the niche that we’re into. Research ensures that you see what everyone has seen and bestows you the power to think what nobody else has thought.
It can give you out-of-the-box ideas and help discover angles to your marketing and SEO strategy that you might not have thought about prior to this.
Think from the perspective of a potential customer and research for terms that are used around your brand, product or services. Cram social media networks or forums and find out any pain points that are mentioned regarding your niche.
This data allows you to gauge what are the important keywords in terms of your audience, and how many different sub-topics you might need to create content on to be successful with that keyword
2. Begin keeping the end goal in mind
To reach the top of the ladder, you need to set the top of the ladder. If you don’t know the end-point, you will be roaming aimlessly and will never meet your destination.
You need to set a goal that aligns with the mission of your website. For instance, whether you want more subscribers or you’re looking for accelerating sales.
Keywords are ideally segmented into different content marketing funnels. Your goals will also inform the purpose of your SEO copy-writing and content.
3. Pen down all the seed keywords
Now you have an entire bucket of topics that you need to play around, it's time to identify some keywords that fall into those buckets. You need to stay on track, if keywords won’t align with the topics then you won’t get the desired results.
These are keyword phrases you will come up with are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.
Seed keywords, or focus keywords, are important as they will become the foundation of your keyword research. They define your niche and identify your competitors.
A keywords research tool can immensely help you in this pursuit. So, once you have identified your goals, topics, and a list of seed keywords, it’s time to use keyword research tools to further refine your search terms.
4. Understand how pivotal is the intent
We often do the blunder of overlooking the intent quotient and this creates hindrance in your way of reaping the desired results out of SEO copywriting.
It's easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. To overcome this issue, you need to be extremely precise while interpreting the keywords you target.
Once you have a good idea of the search intent behind potential readers or customers, you will be able to use it to fine-tune your keyword research.
And always remember that high volume keywords are good but having keywords that match your potential customers’ intent are the best.
5. Keep an eye on your competitors
Doing keyword research around your brand is not enough, you need to have a fair idea of what your rivals are up to. The better you understand the content landscape of your industry, the better it will be for your SEO.
Understanding the competitiveness of different keywords will also allow you to identify keyword opportunity gaps. Such opportunities are the aftermath of your success in finding keywords that have a medium to low competitive level.
Summary
Keyword research helps immensely in carving out an efficient and result-oriented SEO strategy. It will bestow you a great kick-start that is much needed to reach the top of the ladder.
As Google has the tendency to keep marketers on their toes, keyword research will help you to tackle all the algorithm updates and in ruling all the SERPs.
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