The Problem
SaaS marketers know newsletter sponsorships deliver 3x better CTR than display ads and higher-quality conversions, but discovery is a nightmare. Finding the right newsletters means Google searching, checking sponsor histories, cold-emailing owners, and negotiating opaque pricing—all taking 20+ hours per deal. Most companies either give up or overpay for big-name newsletters that underperform.
What I'm Thinking of Building
We're building a database of sponsorship-ready B2B/SaaS newsletters with audience data, sponsor history, owner contact info, and standardized pricing. Search and filter by niche, subscriber count, and budget. See what competitors sponsored and their results. Export cold-email templates and track ROI across all your sponsorships in one dashboard.
Who It's For
Head of Growth / Marketing Manager at B2B SaaS companies (Series A–C, $2–50M ARR) running $5k–$50k/quarter in paid acquisition budget and actively testing new channels.
Key Features (Planned)
- Search and filter 500+ B2B/SaaS newsletters by niche, sub count, and estimated pricing
- View sponsor history for each newsletter—see what competitors ran and when
- Direct owner contact and negotiation templates to cut email chains in half
- ROI dashboard: track performance and cost-per-acquisition across all sponsorships in one view
I'm validating this idea before writing a single line of code. If this resonates with you, I'd love your feedback:
When you're hunting for the next newsletter to sponsor, how long does it usually take you from 'I want to try this niche' to actually signing a deal? And what's the biggest friction point in that process?
Check out the concept page and let me know what you think.
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