You pasted your product into ChatGPT, asked for a launch post, and got something that starts with "In today's fast-paced digital landscape." Nobody reads past that line.
I've done this for every launch I ship. The model gives you smooth, correct, forgettable text. The fix isn't a better prompt. It's knowing the five habits that make AI writing sound like a person wrote it.
Here's what I actually change before anything goes live.
1. Kill the hedge words first
AI loves a certain vocabulary. These show up in almost every draft:
leverage, robust, seamless, delve, navigate, unlock, empower, supercharge, game-changer, in today's [X] landscape
They say nothing. Replace "leverage our robust API" with "our API handles it." One real verb beats three abstract nouns.
Before: "We leverage a robust, seamless pipeline to empower your team."
After: "Our pipeline does the work so your team doesn't have to."
2. Vary your sentence length
AI writes in the same rhythm: medium sentence, medium sentence, medium sentence. Human writing lurches. Short. Then a longer one that explains the short one.
Try this on any paragraph: make at least one sentence under six words. It changes how the whole thing feels.
3. One outcome, not a feature list
The draft will give you five bullet points. Pick the one thing the reader gets. The rest go in docs, not the pitch.
Bad: "Fast, secure, scalable, affordable, easy to integrate."
Good: "Ships in an afternoon, not a sprint."
4. Write like you're explaining it to a friend
Read the sentence out loud. If you'd never say it that way in a call, rewrite it. "Utilize" becomes "use." "Facilitate" becomes "help." This one habit removes most of the robot smell.
5. Specific numbers beat vague upside
"Improve your workflow" means nothing. "Cut deploy time from 40 minutes to 6" means everything.
If you don't have the number yet, say what you're measuring. Honesty reads as human.
The part that used to eat my time
Doing this by hand on every launch post, every email, every Product Hunt reply added up to real hours. So I built a small tool, ShipCopy, that takes the AI draft and returns copy that sounds like a person wrote it. Paste text in, get the human version back. Ten free uses, no card.
It won't write your product for you. It just takes the robot edges off what you already have.
If you want to try it: launchcraft.io
What's your go-to trick for de-roboting AI text? Drop it in the comments, I'm collecting them.
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