Why We Chose Shopaccino as Our eCommerce Engine
We evaluated several platforms (Shopify Plus, WooCommerce with B2B plugins, and Magento), but chose Shopaccino for three primary reasons:
- Built-in B2B features like bulk pricing, GST management, and dealer-specific login.
- Flexible category-level control and filtering that suited our product structure.
- Localized support with experience in Indian commerce logistics.
The platform gave us the ability to scale from a small inventory to several thousand SKUs with product combinations across sizes, fabrics, and colors—without major dev overhead.
Product Structuring: The Bottomwear Use Case
One of the trickiest parts of building the site was how to organize products by cut, fabric, and seasonal style. Our catalog isn’t just big—it’s complex. For instance, our Bottomwear collection includes everything from shararas and dhoti pants to cigarette trousers and palazzos.
We had to ensure:
- Clear filtering by style and length.
- Mobile-first design for fast ordering on-the-go.
- Product URLs were SEO-optimized by default.
Shopaccino’s custom tagging and collection logic allowed us to build category-specific landing pages that were both user-friendly and search-engine optimized—something our dev team didn’t have to engineer from scratch.
Custom Features & Integrations
Though Shopaccino is a managed SaaS product, we still customized several elements:
- Integrated WhatsApp for B2B communication at product and cart level.
- Used Cloudflare for performance optimization and edge caching.
- Added custom tracking for heatmaps and user flows via Hotjar and GA4.
We also worked on structured data integration for products and categories to improve how Google understands and indexes our collections.
Performance, SEO & Scaling
Performance was critical, especially because many of our customers operate in tier-2 and tier-3 cities with low-bandwidth connections.
Key things we did:
- Optimized all images using WebP formats.
- Lazy-loaded heavy assets.
- Reduced render-blocking scripts via Shopaccino's built-in customization panel.
SEO-wise:
- Each category page (like the Bottomwear section) was optimized with keyword-rich meta titles, descriptions, and schema.
- Internal linking across blog and collection pages improved crawlability.
Key Learnings for B2B Devs
If you're a developer or founder looking to build a scalable B2B fashion platform, here are some takeaways:
- SaaS platforms like Shopaccino can save serious dev time if their feature set aligns with your business model.
- Treat categories like landing pages—they’re not just product lists, they’re discovery tools.
- Performance optimization is just as important for B2B as it is for B2C. Your users expect speed—even if they’re ordering in bulk.
Final Thoughts
Building a B2B platform for ethnic fashion required balancing tradition with technology. From enabling rich product filtering to ensuring SEO performance on every category page, the process has been a blend of commerce and code.
If you're building something similar—or have solved challenges in the B2B fashion tech space—I'd love to connect and exchange notes.
Happy building!
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