As we're wrapping up this year, below are some numbers from 2024.
the year of launch weeks
Last year, we tracked 47 launch weeks run by 38 different companies.
In 2024, we tracked 126 launch weeks run by 94 different companies. In comparison, that’s 79 more launch weeks (+168.1%) and 56 more companies (+147.4%).
Running a launch week has a “cost” for one company — if many experimented with it, few companies managed to do it consistently.
Among the 94 different companies, only 7 companies (7.4%) have run 3 launch weeks or more this year: Highlight, Daytona, Memfault, Mux, Outerbase, Supabase, Wasp.
products of the week
When your team runs a launch week, you are Product Of The Week by default.
If you exclude the Mega Launch Week that featured 22 developer tools (W49), there were exactly 2 launches per week on average.
a week of announcements
We define a launch week as a week of announcing new features.
This year, the shortest launch week lasted 3 days.
The longest? 6 days. It was Unkey's Launch Week.
wrapping up
That's all, folks!
You can find the data source here.
As we're wrapping up this year, we have plans for 2025:
- Weekly posts on socials about upcoming launch weeks, insights, and best practices
- Weekly newsletter on what dev-first companies announced and what they’ll launch
We're also working on improving product discovery and building comprehensive guides.
Learn more about the vision here.
Make sure to follow us on Twitter/X and Bluesky, and subscribe to get the latest updates on all things launch weeks.
Keep launching!
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