launchweek.dev is an open-source project that tracks launch weeks across the dev tools space — a place for developers to discover great dev-first products and for founders to learn about launch weeks.
We've tracked 185 launch weeks since 2021.
What's a launch week? What's the main objective of a launch week? What types of companies run launch weeks? Do you need to ship a new feature every day during a launch week? Is it an alternative to Product Hunt?
Below are answers to frequently asked questions.
what's a launch week?
It's a week where a (dev-first) company announces a new feature every day. See examples here.
what's the main objective of a launch week?
Launch weeks have been great for both aligning the team and getting traction within the community.
— Rory Wilding, COO, Supabase
Launch weeks are high peaks (...) They create buzz and excitement around the product.
— Zeno Rocha, CEO and co-founder, Resend
We did 3 launch weeks in 2024, and each one had a meaningful impact on every aspect of the business. If you're considering ever doing it – do it.
— Brayden Wilmoth, Founder and CTO, Outerbase
what types of companies run launch weeks? Solo makers, early-stage, late-stage?
Both! Take the Mega Launch Week for example — when 22 developer-first companies launched together.
Companies of different sizes participated, from solo makers (KeyHippo) to 100-person teams (Pinecone).
do you need to ship a new feature every day during a launch week?
Yes. We define a launch week as a week of announcing new features.
It doesn't have to last 5 days, though — it could last more or less than 5 days.
In 2024, the shortest launch week lasted 3 days. The longest? 6 days. It was Unkey's Launch Week.
is it an alternative to Product Hunt?
No. Product Hunt definitely is a great place to launch dev-first products — a place where many launched successfully: Supabase, Resend, and Warp, to name a few. launchweek.dev is different thought, for three main reasons:
- It focuses on the dev tools space
- Filtered out by default
- Spam-free by design
Learn more here.
over to you
Over to you! What would you like to know about launch weeks?
We've tracked 185 launch weeks since 2021.
Ask us anything!
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