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flo merian
flo merian

Posted on • Updated on • Originally published at read.cv

42 launches on Product Hunt

I've launched 42 dev tools on Product Hunt in the last 2 years — or maybe 55? To be honest, I've lost count.

I could bore you with the details of how Specify launched or that Product Hunt awarded me Community Member of the Year in 2022 (runner-up).

No. What you probably care about is what my key takeaways are.

So, here we go — what I learned from 42 (or 55) dev-first product launches on Product Hunt.

Why Product Hunt

Product Hunt definitely is a great place to launch — a place where many developer-first products launched successfully: Supabase, Resend, and Warp, to name a few.

According to similarweb.com, it gets 4.8 million unique visitors every month, and according to Ahrefs, it has a 91 domain rating.

Product Hunt helps raise awareness, get feedback, and enable early traction.

Rishabh Kaul, Head of Marketing at Appsmith, who launched in March 2023 and ranked #5 Product of the Day, adds:

One of the often overlooked parts of Product Hunt is the reviews that you get during launch. They are customer testimonials for your marketing site.
Rishabh Kaul, Head of Marketing, Appsmith

The question isn't if you should launch on Product Hunt. It's how.

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