If you’ve built a product for developers and you're relying on a non-tech marketer to grow it, I have bad news.
You’re wasting time.
Developer marketing is not the same as marketing to product managers, designers, or enterprise clients. Developers don’t care about your polished website, vague CTAs, or whitepapers stuffed with fluff. They care about what your tool does, how fast they can try it, and whether it actually solves a real problem.
That’s where a developer marketing agency comes in, and here’s why hiring one (like Literally) might save you from burning months on campaigns that fall flat.
1. Developer Attention Is Earned, Not Bought
You can’t throw money at devs and expect attention. They're naturally skeptical. They use ad blockers. They ignore your press release. And they will call you out on Hacker News if you sound like you don’t know what you’re talking about.
An agency that specializes in developer marketing knows how to speak their language, earn their trust, and get technical content in front of the right people. Marketers create useful content that gets shared through blog posts, GitHub, newsletters, Reddit, or conference talks.
2. Most In-House Teams Don't Have DevRel DNA
We’ve seen it a hundred times. You hire a generalist content marketer, maybe a performance marketer, and hope they’ll figure it out. They try. But they don’t get dev workflows. They don’t know what makes a good API or what stacks and traces are. They’re writing for the wrong audience.
A developer marketing agency brings:
- Technical writers who can code
- Marketers who hang out on dev Twitter, not just LinkedIn
- People who’ve actually launched docs, SDKs, and open source tools
This isn't fluff. It's executional DNA you can’t fake.
3. You Can Move 3x Faster
Need a case study? A launch plan? A dev-friendly landing page that isn’t just a glorified pricing table?
Most in-house teams spend weeks scoping, then more weeks finding writers, then more weeks editing the hell out of something that still doesn’t feel right.
A developer marketing agency like Literally.dev comes with:
- A battle-tested process
- Writers and designers ready to go
- Dev marketers who can ship fast and iterate
You don’t need to manage five freelancers. We already do that.
4. Distribution Is Half the Battle
Good content isn’t enough. It has to reach the right people. A dev-focused agency knows how to seed your story in channels that actually matter like community newsletters, niche Slacks, and curated dev platforms.
We’ve seen “just another blog post” drive 10,000+ targeted readers, but it has to be structured right, titled well, and pushed in the right place.
You don’t get that from content mills.
5. Why Literally.dev?
Let’s not pretend we’re the only dev marketing agency out there. But here’s why teams choose Literally.dev:
- We work only with dev-focused companies
- Our team includes tech writers, dev marketers, designers, and editors who actually understand your product
- We’re fast. We’re honest. We don’t waste your time with 12-week “strategy decks” unless that’s what you actually need
- We have experience working with YC-backed startups, bootstrapped tools, and late-stage scaleups
We’re not for everyone. But if you’re serious about growth and want a team that can plug in and start producing real work, we might be the right fit.
TL;DR
If you’re building a devtool, docs tool, infra platform, or anything remotely technical, you need dev-savvy marketers. And unless you’ve got a full DevRel team in-house, an agency that knows the space might be your best bet.
I am one of the people behind Literally.dev. We help technical teams grow without selling out or dumbing things down.
Top comments (0)