Bruce Schneier discusses the rapid consolidation of the AI industry under a few big tech firms, mirroring the social media business model. OpenAI, Perplexity, and Google are increasingly integrating advertising into their AI search features, marking a significant shift from earlier promises of prioritizing user trust over monetization. The industry is currently moving toward a model where online behavioral data is the primary driver for profitability, often at the expense of search quality.
The article highlights that AI models possess a unique level of persuasiveness through dialogue, making them potentially more influential than traditional search results. To combat corporate exploitation and the degradation of digital services, the authors suggest strengthening data privacy laws, establishing public AI models, and demanding transparency from tech companies. Ultimately, building a trustworthy service requires verifiably commitments to privacy, security, and reliability that move beyond the current surveillance-capitalism playbook.
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