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Privacy friendly and open source Google Analytics alternative

markosaric profile image Marko Saric ・2 min read

This is my intro post with more info about the startup I'm working on.

We're building a leaner and more transparent alternative to Google Analytics without all that privacy baggage. It's called Plausible Analytics and you can see the live demo with our own stats.

Plausible Analytics is not designed to be a clone of Google Analytics. It is meant as a simple-to-use replacement and a privacy-friendly alternative. And we believe it is a great option for personal websites, blogs and even for freelancers and agencies working with clients.

Here are some ways we are different from Google Analytics:

  • Lightweight: Plausible Analytics script weights only 1.4 KB. That’s 33 times smaller than the Google Analytics Global Site Tag. Your site will keep loading fast.

  • No cookies: Plausible Analytics doesn't use cookies so you don't have to place the annoying cookie banners on your site.

  • No personal data tracked: Plausible Analytics doesn't track any personal data so it is compliant with GDPR, CCPA, PECR and other privacy regulations out of the box. There's no need to distract your visitors by asking for data consent.

  • Simple to understand: Plausible Analytics is easy to use and understand with no training or prior experience necessary. You get all the important traffic insights and metrics on one single page.

  • Sharing options: You can share your Plausible Analytics in several ways. We make it easy to automate regular email reports to multiple recipients, you can share a password-protected web dashboard and you can even open your stats and share them with anyone with a unique link.

  • Data ownership: You keep 100% ownership of your website data. Your website data is not shared with advertising companies or any other companies in general. Your website data is not mined and harvested for personal and behavioral trends. Your website data is not monetized.

  • Open source: Plausible Analytics is a fully open-source web analytics tool. Our source code is available and accessible on Github.

  • Public roadmap: With Plausible Analytics you can be a part of the development. Take a look at our public roadmap which itself is defined by our community. You can leave your feedback and have your say on metrics and features we should be adding next.

You can even try Plausible Analytics on your site alongside Google Analytics. Register for a free 30 day trial and see what you like and what you don't before deciding if it's worth leaving Google Analytics for. We would love to hear your feedback.

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markosaric profile

Marko Saric

@markosaric

On a mission to help you share what you love, get discovered by people who love the same things too and make the web a better place at the same time. Co-founder of Plausible Analytics.

Discussion

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Hm.

Currently, the purpose of keeping the code open-source is to be transparent with the community about how we collect and process data.

This is indeed plausible. Not in the market for such a thing at the moment, but it does raise my heart into the double digit Kelvins to read about this type of tool popping up in "the ecosystem."