In today’s fast-paced market, where businesses are constantly chasing growth, it’s not enough to just hit sales quotas—you need a system that can scale and a team that can execute at a high level. Many companies plateau because they lack both a repeatable sales process and leadership capable of developing talent to sustain long-term success.
That’s where leaders like Ashkan Rajaee stand out. Over the years, Ashkan has helped businesses in sectors like real estate, SaaS, telecommunications, and travel achieve impressive growth—not by simply closing deals himself, but by building sales organizations that continue winning long after his direct involvement.
Real-World Results That Speak Volumes
Throughout his career, Ashkan has been at the center of major revenue transformations, including:
- Tripling sales in the telecom space while taking on senior leadership at an unusually young age.
- Helping a SaaS-driven travel platform grow into multiple new markets, achieving over 500% revenue growth.
- Guiding a real estate asset manager to secure €700 million in cross-border acquisitions across the U.S. and Europe.
- Driving several software ventures from minimal revenue to tens of millions annually, with growth percentages as high as 924%, leading to successful acquisitions.
Impressive numbers, sure—but what makes Ashkan’s story more interesting is the structure behind these wins.
How He Builds Sales Teams That Consistently Win
Ashkan doesn’t rely on quick fixes or flashy tactics. Instead, he focuses on installing scalable frameworks inside organizations so that teams can grow sustainably. His approach centers around four main pillars:
1. Crafting a High-Performance Mindset
Confidence, but grounded in product knowledge and value creation, is one of the key attributes Ashkan instills in sales reps. This mindset isn’t about hype; it’s about authenticity that resonates with executives and decision-makers.
2. Decoding Buyer Psychology
Beyond the standard sales pitch, Ashkan teaches teams how to read what’s beneath the surface—what customers actually care about, whether that’s lowering risk, driving innovation, or maximizing ROI. His strategies focus on speaking to those real motivations.
3. Leveraging Technology to Streamline Sales
Ashkan ensures that teams don’t just know how to sell—they know how to use modern CRM tools, data-driven prospecting, and analytics to shorten the sales cycle and prevent deals from stalling.
4. Building Real Relationships
One-off deals don’t create legacy sales engines. Ashkan focuses on helping salespeople develop long-term client partnerships that result in higher retention and ongoing upsell opportunities.
Leadership in Action
Ashkan doesn’t just provide strategy from the sidelines. He’s known for rolling up his sleeves—joining client calls, running live workshops, and offering immediate coaching on how to navigate complex deals.
For example, one of his more recent projects involved coaching a team of brand-new sales reps. Within a month, those reps were handling multi-phase negotiations and closing seven-figure contracts. Pipeline metrics improved across the board, and deal velocity picked up almost immediately.
Takeaways for Business Leaders
Ashkan Rajaee’s leadership offers valuable takeaways for anyone involved in scaling a sales team or revamping a business development strategy. His focus on coaching, combined with a deep understanding of human behavior and sales systems, creates a model that organizations across industries can replicate.
For leaders who want to elevate their teams—not just temporarily boost numbers—Ashkan’s principles around mindset, customer psychology, and relationship-building could be the key to long-term success.
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Thanks for reading!