The Gaming Market is Changing
With market saturation and rising user acquisition costs, traditional ad monetization and one-time purchase models are no longer sustainable for long-term growth.Gaming revenue is declining.
Evolving Player Experience Demands
In the past, interstitial ads and rewarded videos were the main source of income for many games, but nowadays players are increasingly tired of frequent ad interruptions and even actively use ad blocking tools to avoid ad pop-ups. The user experience has deteriorated, the game retention rate has dropped, and the developer's income has also been affected.
The Future of Ad-Free Monetization
To balance revenue and user experience, ad-free, non-intrusive monetization is emerging as a new trend:
● Smoother gaming experience – no pop-up ads, users are more willing to play for a longer time
● Higher user retention – good gaming experience leads to higher retention and word of mouth
● A stable revenue model – CastarSDK runs silently in the background, enabling developers to monetize effortlessly without relying on ads
The monetization model of the gaming industry is evolving. Choosing the right approach will determine the future of your game.
CastarSDK is here to help developers embrace the new era—ensuring high revenue while delivering a better experience for players!
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