You see it everywhere:
“DM for price.”
Sometimes you send a message and get the price immediately.
Other times...
“Hello.”
Seen.
Nothing.
You send another message.
Still nothing. 😂
Now imagine you're the customer.
You see something you like online. You want to know the price.
Instead of simply seeing the price, you're told to send a DM.
So now you have to:
Open Instagram.
Click message.
Type “Hi.”
Wait for a response.
Maybe answer another question.
Then finally get the price.
That's a lot of work just to find out whether something fits your budget.
And some customers simply won't bother.
They'll move on to the next business.
It's not necessarily because your price is too high.
You've simply created friction.
Customers already have enough things competing for their attention.
They want information quickly.
They want to compare options.
They want to make decisions without feeling like they're begging someone for basic information.
And there's another issue:
Trust.
When a business hides every price and provides very little information, some customers become suspicious.
"Why can't they just tell me the price?"
"Is the price different for everyone?"
"Will they give me a different price when I message them?"
Of course, there are businesses where pricing genuinely depends on the customer's requirements.
That's completely different.
You can still explain:
“Prices start from ₦XX,XXX. Contact us for a custom quote.”
Now the customer has an idea of what to expect.
No guessing.
No unnecessary conversation.
No detective work.
This is also where a professional website can help.
Instead of forcing every potential customer into your DMs, your website can provide important information upfront—your services, products, starting prices where appropriate, FAQs, contact details, and other information customers need before making a decision.
Your WhatsApp and Instagram should make it easy to talk to you.
Your website can help customers understand you before they talk to you.
So the next time you're about to write:
“DM for price.”
Ask yourself:
“Am I protecting my pricing, or am I making it harder for customers to buy?”
Because sometimes, the customer didn't reject your price.
They simply didn't have the patience to ask for it.
At StarkHosts, we help businesses create professional websites where customers can easily find the information they need before reaching out.
Less friction.
More clarity.
More confidence.
Visit starkhosts.net and make it easier for customers to choose you.
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