A question for Shopify developers and store owners:
What's the biggest mistake you see people make when choosing a Shopify theme?
For me, it's focusing entirely on the demo store.
A theme can look amazing in a demo and still become difficult to maintain, customize, or optimize as a store grows.
I've been comparing different themes recently and it's interesting how different their strengths are depending on the business model.
Curious to hear what criteria matter most in your experience.
While researching this topic, I put together a comparison of several popular Shopify themes, including their best use cases and trade-offs:
https://tonytemplates.com/blog/top-10-shopify-templates-2026-best-themes-bonuses/
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