The Pull Request Nobody Wants to Write
You know the one. It sits in the backlog for three sprints. The ticket title is something like "Kentico version compatibility investigation" and every time it surfaces in standup, someone says "we'll get to it this sprint" and then you don't. Because getting to it means opening a conversation about the $80,000 renewal invoice, the custom C# modules that only one person on the team understands, and the fact that your marketing team has filed fourteen Jira tickets this quarter asking for content changes that should take twenty minutes but take three days because everything in Kentico requires a developer to touch it.
This is the state of Kentico in 2026 for a large number of engineering teams. Not broken. Not catastrophic. Just quietly expensive, quietly slow, and quietly eating capacity that your roadmap cannot afford to lose.
Kentico Xperience 13 reaches end-of-support in 2026. The upgrade path to Xperience by Kentico is not a version bump. It is a reimplementation. You are rebuilding the platform either way. The question your engineering lead is now asking is whether you rebuild on Kentico's new SaaS stack and have this same conversation in four years, or whether you migrate to WordPress and eliminate the licensing overhead, the developer dependency, and the talent pool problem in a single project.
WordPress runs 43.6% of the web. The REST API is documented. WP-CLI exists. ACF Pro is stable. The developer who maintains your WordPress site after the migration is not a unicorn. The Kentico specialist who maintains your current installation increasingly is.
A Kentico to WordPress Migration done correctly means your engineering team is freed from platform maintenance, your content team stops filing tickets for routine updates, and your organisation stops paying five-figure annual licensing fees for a CMS. The migration is a technical project with specific challenges: Kentico's MSSQL schema requires custom extraction scripting, its page builder component model needs deliberate mapping to CPTs and ACF field groups, and its marketing automation layer needs equivalent plugin planning before a single row is extracted. These are the agencies that handle those challenges properly.
The Technical Reality of Migrating Off Kentico in 2026
Before you evaluate agencies, your team needs to understand what makes a Kentico migration different from migrating off Drupal or Joomla or a generic PHP CMS.
Kentico runs on Microsoft SQL Server. Your content is not sitting in MySQL tables that a standard WordPress importer can read. Extraction requires custom SQL queries written against Kentico's specific schema, where page types, structured fields, and component data are spread across related tables in ways that vary between Xperience 13 and the older EMS versions. An agency that has not written extraction scripts against Kentico's actual database schema will discover the complexity after the project starts, not before.
Kentico's page builder uses a component model. Page types are defined in code. Each page type has structured data fields. Each component on a page maps to a data model that has no direct WordPress equivalent until you deliberately design one. That design work, mapping every Kentico page type to a WordPress CPT, every structured field to an ACF field group, every component to a Gutenberg block or ACF Flexible Content layout, has to happen before extraction begins. Agencies that skip this step produce WordPress sites where the content is present but the architecture is wrong and costs more to fix than the migration did.
Kentico's marketing automation, personalisation, and form handling are built into the platform. They do not migrate. They need WordPress plugin equivalents planned during scoping. Gravity Forms for forms. HubSpot or Mailchimp for marketing automation. Optimizely or a rules-based plugin for personalisation. SearchWP or Algolia for enterprise search. These decisions made post-migration cost more than decisions made pre-migration.
The agencies on this list understand these constraints. Most of them have Kentico extraction experience they can describe in specific technical terms. That specificity is the evaluation signal your team should look for.
1. EbizON
Discovery-first MSSQL extraction, component-to-CPT architecture design as a pre-migration deliverable, and 2,200+ solutions delivered for engineering teams where a failed migration is not an acceptable outcome.
Hourly Rate: $25-$49/hr | Min. Project Size: $1,000+
EbizON built their Kentico to WordPress Migration practice around the database layer first, which is the correct order of operations. Before any extraction script runs, their team produces a written content architecture document. Every Kentico page type gets a named WordPress CPT equivalent. Every structured data field gets a mapped ACF field group. Every page builder component gets a Gutenberg block or Flexible Content layout specification. Every integration point, CRM, marketing automation, email platform, eCommerce, gets a named WordPress plugin or API equivalent. This document exists before the project timeline is agreed, not as a deliverable at the end of discovery.
The MSSQL extraction runs with custom SQL queries written against the specific Kentico database schema of your installation. Media migrates with alt text and metadata intact. Internal links resolve from Kentico's URL generation system to WordPress permalink equivalents during import, not as a post-import find-and-replace. The migration runs on EbizON's own servers throughout. Your live Kentico site serves editors and visitors without interruption. DNS cutover is authorised only after a post-migration Screaming Frog crawl confirms zero 404s and complete redirect coverage.
Engineering teams that have worked with EbizON describe the engagement in terms that matter to developers: the architecture document was technically correct before extraction began, the extraction scripts handled edge cases in the schema, the staging environment matched production, and the handover documentation was sufficient for an in-house team to maintain and extend the WordPress destination without going back to the migration agency.
- Custom SQL extraction scripted against your specific Kentico database schema, not a generic importer
- Content architecture document mapping every CPT, ACF field group, and Gutenberg block before extraction
- Integration inventory covering every Kentico feature requiring a WordPress plugin equivalent during scoping
- 301 redirect map built from live site Screaming Frog crawl, validated in staging before DNS cutover
- Migration runs on EbizON servers: your live Kentico site untouched throughout the entire project
- Post-cutover crawl validation confirms zero 404s before the migration is signed off
Kentico to WordPress Migration with EbizON is the correct choice when the architecture has to be right the first time and your team will be maintaining the WordPress destination long after the migration agency has left the project.
2. CMSTOWP
The only agency whose entire business model is CMS-to-WordPress migration, with in-house Kentico extraction scripts, a data structure mapping sheet completed before extraction begins, and SEO preservation treated as a technical milestone rather than an afterthought.
Hourly Rate: $25-$49/hr | Min. Project Size: $1,000+
CMSTOWP is structurally different from every other agency on this list. CMS-to-WordPress migration is not a service line they offer alongside web design, digital marketing, and application development. It is the only thing they do. Their Kentico to WordPress Migration service is built on in-house scripts developed specifically for Kentico extraction and WordPress import. When an unusual Kentico schema configuration appears, their team has likely seen it before. When a content type has nested structured data that a generic importer drops silently, their scripts have handled that case in a previous engagement.
Their process starts with a data structure mapping sheet that maps every Kentico content type and field to its WordPress equivalent before any extraction runs. The live Kentico site runs untouched on the client's infrastructure throughout. All migration work runs on CMSTOWP's private test servers. Pre-migration URL crawl, redirect mapping, post-migration 404 validation, and a business objectives discussion are not upsells. They are standard milestones. The free 30-minute migration audit is a genuine technical scoping conversation, not a sales call dressed as a consultation.
Beverly Hilton, Product Manager at Macmillan Publishers: "Within twenty four hours, CMStoWP responded to my inquiry. My customer is very happy with the WordPress environment. Our project delivered on time and within budget."
- Sole business focus on CMS-to-WordPress migration means Kentico edge cases are familiar, not novel
- In-house Kentico extraction scripts built from real migration experience, not assembled for each project
- Data structure mapping sheet completed and reviewed before a single extraction query runs
- Live Kentico site runs untouched: all work on CMSTOWP's private test servers throughout
- Redirect mapping, 404 validation, and SEO preservation are standard milestones, not additional scope
- Free 30-minute technical audit scopes your Kentico content complexity before budget is committed
3. SharkSERP
Built for engineering teams whose migration also has to satisfy an organic traffic mandate, with a pre-migration SERP baseline that becomes the technical QA standard the migrated WordPress build is measured against before DNS cutover.
Hourly Rate: $25-$49/hr | Min. Project Size: $1,000+
Most migration agencies understand that redirects need to be set up. SharkSERP understands that redirects are a data problem before they are a configuration problem. Before any Kentico extraction begins, their team runs a full SERP baseline crawl that produces a ranked inventory of every indexed URL on the Kentico domain, annotated with its current search visibility, estimated organic traffic contribution, and inbound link count. That inventory becomes the prioritised input for the redirect architecture, which means the pages that matter most for organic performance get the most attention, not the pages that happen to appear first in a URL pattern export.
For dev teams working on Kentico migrations where the organic traffic numbers will be reviewed by a CMO or commercial director after launch, the difference between an agency that builds redirects from URL patterns and an agency like SharkSERP that builds redirects from traffic data is the difference between a migration that holds rankings and one that produces a post-launch SEO incident.
- Pre-migration SERP baseline crawl produces a traffic-ranked URL inventory before extraction begins
- Redirect architecture built from organic traffic data, prioritising pages that carry search equity
- WordPress SEO layer configured before go-live: Yoast or RankMath, schema, canonicals, sitemaps
- Core Web Vitals benchmarked on the destination WordPress build and resolved before DNS cutover
- 30-day post-launch ranking monitoring with the migration team actively reviewing performance data
- Organic traffic preservation and growth treated as parallel technical objectives throughout the project
4. CartUnited
Thirteen years of platform migration delivery, zero-downtime execution as a documented standard, and commerce migration depth that extends to full WooCommerce architecture for Kentico clients whose destination site needs to carry transactional functionality from launch.
Hourly Rate: $25-$49/hr | Min. Project Size: $1,000+
CartUnited runs migrations the way engineering teams want projects to run: staging-first, validated before cutover, with a documented QA process at each phase that produces a sign-off artifact before the next phase begins. Their zero-downtime delivery standard is not a marketing claim. It is a delivery methodology where DNS cutover happens only after staging validation is complete, redirect coverage is confirmed, and PageSpeed benchmarks on the destination build meet the agreed threshold. One client reported a 10% sales uplift in the first month post-migration alongside zero downtime, a result that is only possible when the migration execution is technically disciplined throughout.
For Kentico organisations running eCommerce functionality that needs to migrate to WooCommerce, CartUnited's commerce migration depth covers product catalogue migration with attributes and variants intact, customer and order data transfer with integrity validation, and payment gateway reconfiguration. Their 150+ global team across development, SEO, and project management means the commerce layer and the content layer are migrated under a single engagement model rather than coordinated across separate vendors.
- Staging-first execution with documented QA sign-off at each phase before the next begins
- Zero-downtime DNS cutover authorised only after staging validation and PageSpeed benchmarking
- Full SEO metadata retention covering URLs, meta titles, meta descriptions, and page titles
- 90+ PageSpeed Score and Core Web Vitals compliance confirmed on the destination build before go-live
- WooCommerce architecture for Kentico eCommerce clients with product data, customer data, and order history migrated
- 150+ global team covering development, SEO, and project management within a single engagement
5. LinkCrayon
Link equity preservation treated as a first-class technical requirement, with a pre-migration inbound link audit that becomes the input for a redirect architecture built around protecting domain authority rather than pattern-matching URLs.
Hourly Rate: $25-$49/hr | Min. Project Size: $1,000+
There is a version of a Kentico migration that passes all technical QA, produces zero 404s, and still results in a measurable drop in domain authority three months post-launch. It happens when the redirect architecture is built from URL patterns rather than from link data, and high-authority inbound links pointing at Kentico URLs end up on redirect chains that dilute the equity they carry rather than passing it cleanly to the WordPress equivalents.
LinkCrayon starts migration engagements with an inbound link audit that produces a domain-authority-ranked inventory of every external link pointing at the Kentico domain. That inventory drives the redirect architecture. The URLs that carry the most inbound link equity get direct, clean 301s to the most relevant WordPress equivalents. The redirect map is validated against the link inventory before DNS cutover. Post-launch, LinkCrayon monitors the inbound link profile on the WordPress destination and triggers outreach to linking domains where a direct URL update would provide stronger equity preservation than the redirect alone.
- Pre-migration inbound link audit produces a domain-authority-ranked URL inventory before redirect planning
- Redirect architecture designed around link equity data, not URL pattern matching
- Redirect map validated against the link inventory before DNS cutover is authorised
- Post-launch inbound link monitoring on the WordPress destination with active resolution of equity gaps
- Outreach to high-value linking domains where direct URL update outperforms redirect for equity preservation
- Internal link architecture rebuilt in WordPress to distribute equity correctly across the new content structure
6. krAI
An AI-integrated digital agency for engineering teams whose Kentico migration is also the moment to introduce intelligent content features, AI-powered search, or workflow automation to a WordPress destination built for where the technology landscape is heading.
Hourly Rate: Undisclosed | Min. Project Size: Undisclosed
KrAI sits at the intersection of AI capability and WordPress delivery. For dev teams evaluating whether their Kentico migration is also the right moment to build AI-powered features into the WordPress destination, whether that means intelligent search via Algolia or SearchWP with semantic ranking, AI-assisted content workflows, personalisation at scale, or automated tagging and taxonomy management, krAI's combined AI and WordPress capability means these features are architected into the destination build from the start rather than retrofitted after a standard migration lands.
The engineering case for combining migration and AI feature delivery is straightforward: the migration window involves rebuilding the content architecture from scratch anyway. ACF field groups, CPT structures, and Gutenberg block templates are being designed to specification. Building AI capability into that architecture at design time costs a fraction of what it costs to retrofit after the WordPress site is live and the content model is locked.
- AI-integrated WordPress development with Kentico migration capability
- Intelligent search, personalisation, and AI content workflow features designed into the destination architecture
- AI capability built at design time during migration, not retrofitted post-launch at higher cost
- Relevant for engineering teams whose Kentico migration is also a technology modernisation programme
- WordPress destination architected for AI features that reflect where the platform landscape is heading in 2026
- Accessible for technically led organisations combining CMS migration with forward-looking feature delivery
7. SISL.PL
A Polish WordPress development agency with GDPR-native data handling practices built into their migration methodology, for EU-based engineering teams whose Kentico migration must satisfy data protection requirements throughout extraction, transfer, and import.
Hourly Rate: Undisclosed | Min. Project Size: Undisclosed
SISL.PL delivers WordPress development from Poland with a data handling methodology shaped by operating inside EU jurisdiction. For engineering teams at European organisations whose Kentico migration involves personal data, subscriber records, customer accounts, or any content subject to GDPR Article 28 processor requirements, the geographic and regulatory context of the migration agency matters. SISL.PL's delivery model applies EU data protection practices to extraction, transfer, storage, and import processes as a matter of standard operating procedure, not as a compliance checkbox added at contract stage.
Their central European delivery model also means timezone-aligned project communication for EU-based engineering teams, without the asynchronous delays that working with agencies in significantly different timezones introduces to a technical project where rapid response to blockers is operationally important.
- GDPR-native data handling practices applied to extraction, transfer, and import as standard
- EU jurisdiction delivery model for organisations whose Kentico data is subject to Article 28 processor requirements
- WordPress development capability appropriate for enterprise Kentico migration content architecture requirements
- Central European timezone for synchronous project communication with EU-based engineering teams
- Data processing practices documented and auditable for organisations with internal compliance review requirements
- Accessible for mid-market and enterprise EU organisations whose Kentico migration must satisfy GDPR requirements
8. ClousTech
A cloud and technology company that combines WordPress migration delivery with cloud infrastructure modernisation for dev teams whose Kentico migration is also a server architecture decision.
Hourly Rate: Undisclosed | Min. Project Size: Undisclosed
Most migration agencies deliver the WordPress destination and leave infrastructure decisions to a separate conversation with a hosting provider. ClousTech closes that gap. Their cloud and technology services model is built for engineering teams whose Kentico migration is simultaneously a hosting infrastructure decision, whether that means moving off on-premise Windows Server infrastructure that Kentico's IIS dependency required, re-evaluating a cloud provider contract that was sized for Kentico's resource footprint, or architecting a WordPress destination on containerised infrastructure with a CI/CD pipeline from day one.
For dev teams who want the WordPress destination delivered on cloud infrastructure that supports modern DevOps practices, automatic scaling, environment parity between staging and production, and deployment pipelines that match how the rest of their engineering organisation ships software, ClousTech's combined cloud and WordPress capability delivers that architecture as part of the migration engagement rather than as a subsequent infrastructure project.
- Cloud and WordPress delivery combined for engineering teams whose migration is also an infrastructure decision
- WordPress destination architected on modern cloud infrastructure from the start of the engagement
- DevOps-friendly configuration with CI/CD pipeline, staging/production parity, and containerisation options
- Relevant for dev teams moving off Windows Server or IIS infrastructure that Kentico's deployment model required
- Cloud provider evaluation and infrastructure sizing included in migration scoping for relevant engagements
- Accessible for technically led organisations combining Kentico migration with cloud modernisation
9. Stitch Technologies
A technology company with a documentation-led delivery methodology for engineering teams whose IT governance requires formal technical specifications, traceable delivery milestones, and written QA sign-off at each project phase.
Hourly Rate: Undisclosed | Min. Project Size: Undisclosed
Stitch Technologies runs technology projects the way IT governance frameworks require them to run. Written technical specifications before work begins. Defined milestones with explicit entry and exit criteria. QA sign-off documented at each phase before the next phase is authorised. Change requests handled through a documented process rather than absorbed informally into the project scope. For engineering teams at organisations with internal IT steering committees, audit requirements, or formal change management processes, this delivery model is not a preference. It is a procurement requirement that most WordPress agencies cannot satisfy because they are built for informality and speed rather than governance and traceability.
Their WordPress development capability delivers technically sound Kentico migration output. Their delivery methodology produces the documentation trail that enterprise IT organisations require to approve, track, and sign off a CMS migration as a formal technology project.
- Documentation-led delivery with written technical specifications produced before extraction begins
- Defined milestones with explicit entry and exit criteria and documented QA sign-off at each phase
- Change request process that handles scope changes formally rather than absorbing them informally
- Relevant for engineering teams at organisations with IT steering committees or formal change management requirements
- Delivery methodology produces the audit trail that enterprise IT governance frameworks require
- Accessible for technically led organisations whose Kentico migration must satisfy internal IT oversight standards
10. Echo Web
Clean WordPress engineering for mid-market Kentico migration clients whose scope is well-defined, whose installation is not heavily customised, and whose primary requirement is technically correct output delivered without the overhead of enterprise-tier agency engagement.
Hourly Rate: Undisclosed | Min. Project Size: Undisclosed
Echo Web is the right answer to a specific and common Kentico migration scenario: your installation is not heavily customised, your content type architecture is straightforward, your integration dependencies are limited, and your team knows exactly what the WordPress destination needs to look like. In that scenario, you do not need the enterprise-tier methodology and cost structure of agencies built for complex multi-site Kentico deployments. You need technically correct WordPress output, correct CPT architecture, solid ACF implementation, clean PHP, proper redirect coverage, and a handover that leaves your team able to maintain and extend the site independently. Echo Web delivers that without the overhead.
For dev teams whose Kentico migration has a clear scope, a defined timeline, and a budget appropriate for a well-bounded project, Echo Web's focused delivery model produces technically sound WordPress destinations without the account management, methodology documentation, and commercial overhead that larger agencies build into every engagement regardless of project complexity.
- Technically correct WordPress delivery with proper CPT architecture and solid ACF implementation
- Clean PHP codebase with maintainability as an explicit standard, not an afterthought
- Redirect coverage and SEO metadata migration handled as standard deliverables
- Right-sized engagement model for mid-market Kentico migrations with defined scope and standard complexity
- Handover documentation sufficient for an in-house team to maintain and extend the WordPress destination
- No enterprise-tier overhead when your migration scope does not require enterprise-tier methodology
The Four Questions Your Team Should Ask Every Agency in the Evaluation Process
These are not questions about process or timeline. They are technical questions with specific correct answers. An agency that has migrated from Kentico before will answer them without hesitation. One that has not will answer generically.
Question one: describe your Kentico extraction approach. The correct answer references MSSQL, mentions SQL queries written against the Kentico database schema, and distinguishes between Xperience 13 and older Kentico EMS versions. An answer that describes generic content export or XML import has not extracted from Kentico's actual database.
Question two: show us a content architecture document from a previous Kentico migration. Redacted is fine. What you are looking for is a document that maps Kentico page types to WordPress CPTs, structured fields to ACF field groups, and page builder components to Gutenberg blocks or Flexible Content layouts. If this document does not exist as a pre-migration deliverable, the architecture is being designed during extraction, which is the wrong order.
Question three: how do you handle Kentico's marketing automation and personalisation features in the WordPress destination? The correct answer names specific WordPress plugin equivalents and explains how the scoping of those equivalents is handled during discovery. A generic answer about "evaluating the right plugins" post-migration means the integration gap will be discovered after launch.
Question four: walk us through your DNS cutover process. The correct answer describes a staging-environment validation process, a Screaming Frog post-migration crawl confirming redirect coverage, and a cutover window with a rollback plan. An answer that describes DNS cutover as a simple record update has not managed the risk of a migration going live with uncovered 404s.
Common Technical Failures in Kentico Migrations and How the Best Agencies Avoid Them
Silent content loss during extraction. Kentico's structured content fields store data in related MSSQL tables. Generic importers that read top-level content records miss nested field data silently. The WordPress destination looks complete until an editor opens a specific content type and finds empty fields. The agencies that avoid this run extraction validation scripts that count source records against imported records for every content type before the migration is considered complete.
Redirect coverage gaps from pattern-based mapping. URL pattern matching catches the majority of Kentico URLs but misses exceptions: content types with non-standard URL patterns, legacy redirects carried over from previous Kentico versions, and URLs generated by Kentico's multi-site or multi-language configuration. The agencies that avoid this build the redirect map from a live site crawl of actual indexed URLs, not from a pattern specification of how URLs should have been structured.
ACF architecture debt from under-specified field groups. ACF field groups designed during migration rather than before migration get simplified to match the data that was extracted rather than the data model the content team actually needs. The result is a WordPress site where editors cannot reproduce the content structures that Kentico's page builder enabled, and the technical debt accumulates in post-launch change requests. The agencies that avoid this complete the content architecture document before extraction begins and have the client sign off on the CPT and ACF design before any data moves.
Marketing feature gaps discovered post-launch. Kentico's marketing automation, form handling, personalisation, and search are built into the platform. They do not appear in a content export. Agencies that scope the migration as a content migration without inventorying Kentico's feature layer produce WordPress destinations where forms are missing, marketing automation is disconnected, and search does not work on launch day. The agencies that avoid this run a feature inventory during discovery that maps every Kentico capability to a named WordPress equivalent before the migration scope is written.
The Business Case That Closes the Kentico Migration Conversation
The engineering case for migrating off Kentico is clear. The business case is what gets the project approved.
WordPress's open-source foundation eliminates the Kentico licensing fee. For most organisations that fee runs between $20,000 and $100,000 annually depending on edition and implementation scale. The licensing saving alone returns the migration investment within 12 to 24 months for the majority of organisations that make the transition.
The developer dependency reduction is the second component. Kentico's architecture requires developer involvement for content operations that WordPress's block editor handles without engineering support. The hours your team spends on Kentico content tickets that marketing could self-serve on WordPress represent a recurring cost that does not appear on the licensing invoice but is real engineering capacity lost to platform maintenance.
The talent pool is the third component. Finding a developer who can maintain and extend a Kentico installation in 2026 is materially harder than finding a developer who can maintain and extend a WordPress site. The risk premium embedded in your current Kentico dependency, what happens to your platform when your Kentico specialist leaves, is a business continuity risk that the migration eliminates.
The organisations that completed their Kentico to WordPress Migration consistently report the same three outcomes twelve months post-launch: licensing costs eliminated, content team operating independently without developer tickets, and engineering capacity redirected from platform maintenance to product development.
Talk to EbizON's migration team and start with the discovery session that maps your Kentico content architecture, integration dependencies, and feature inventory before any migration scope is committed.
Frequently Asked Questions
What makes Kentico migrations technically different from other CMS migrations?
Kentico runs on Microsoft SQL Server rather than MySQL. Content is stored across related tables in a proprietary schema where page types, structured fields, and component data require custom SQL extraction scripting rather than standard CMS export tools. Kentico's page builder component model has no direct WordPress equivalent until you deliberately design one using CPTs and ACF. And Kentico's built-in marketing automation, personalisation, and form handling do not migrate as content. They require plugin equivalent planning during scoping. An agency that treats Kentico migration as equivalent to migrating from a standard PHP CMS has not done it before.
How long does a Kentico to WordPress migration realistically take?
A Kentico site with standard page types, moderate content volume, and limited integration dependencies runs 4 to 8 weeks from discovery sign-off to DNS cutover. A Kentico installation with complex page type architectures, marketing automation replacement requirements, eCommerce components, or multi-site configuration typically runs 10 to 20 weeks. The discovery phase covering content architecture design, integration inventory, and redirect planning accounts for 2 to 4 weeks of that total on a complex deployment. Timeline estimates produced without a discovery phase are not reliable.
Can we keep the Kentico site live while the migration runs?
Yes, and any agency that proposes modifying the live Kentico installation as part of the migration process is introducing unnecessary risk. All migration work should run on the agency's own servers against a copy of the Kentico database and media files. The live Kentico site continues serving editors and visitors without modification until DNS cutover is authorised after staging validation is complete.
What happens to Kentico's built-in forms and marketing automation after migration?
They do not migrate as functionality. Forms need to be rebuilt in Gravity Forms or WPForms with equivalent field structures, validation rules, and notification logic. Marketing automation requires a WordPress plugin equivalent, typically HubSpot, Mailchimp, or ActiveCampaign, configured to replicate the workflows Kentico's automation handled. These equivalents need to be scoped and budgeted during discovery, not discovered as missing functionality after launch.
How do we protect SEO rankings during the migration?
The process that protects rankings is: pre-migration Screaming Frog crawl of every indexed Kentico URL, 301 redirect map built from that crawl and validated in staging, SEO metadata migration to Yoast or RankMath for every migrated page, schema markup implementation, and a post-migration crawl confirming complete redirect coverage before DNS cutover. The agencies that consistently protect client rankings during Kentico migrations treat redirect mapping as a pre-migration technical deliverable, not a post-launch configuration task.
Why is EbizON the recommended first contact for a Kentico to WordPress migration?
EbizON's Kentico to WordPress Migration practice starts with discovery that produces a written content architecture document before any extraction begins. MSSQL extraction uses custom SQL queries against your specific Kentico schema. The CPT and ACF architecture is designed and signed off before data moves. The redirect map is built from a live site crawl. Migration runs on EbizON's servers with your live site untouched. Post-launch monitoring is contracted and staffed by the migration team. With 2,200+ delivered solutions, the technical depth to describe your Kentico schema before the project starts is present because they have mapped it before.
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