FRANEAN LUBRICANT REPORT

KEYWORD AND SEO RESEARCH

Several competitor lubricant brands operating in India are Castrol, Gulf Oil, Shell, BPCL,
and lots more.
Castrol is a manufacturer of automotive and industrial lubricants. They own around
twenty percent market share.
Gulf Oil Lubricant: They are fuel retail stations and lubricants for cars, motorcycles,
marine, agricultural, and industrial industries.
Shell India, Valvoline, Panama, Savita Oil – They are active in automotive and industrial
lubricants.
From my research, these brands often use high-intent, rich, transactional, and
commercial keywords. Short-tail keywords like best, share price, gears, buy, and price
are commonly used. Phrase metrics and question metrics like “best engine oil India”
with educational content, such as the benefits of gear oil.
How-to guides like What is the best engine oil for a bike or car are used by competitors
to get traffic.
KEYWORD STRATEGY

1. High volume, Low competition.  Engine oil near me  Gear oil change  Cheap engine oil in Tripura  Engine oil price  Engine oil for bikes
2. High volume informational long-tail keyword  Best gear oil for bikes in India  Best gear oil for cars in India  Synthetic gear oil  Best industrial gear oil  Transmission fluid replacements
3. Long-Tail rich keywords  Which is the best gearbox oil?

3

 What is a good gear oil?
 What gear oil is best for the gearbox in India
 What is the best lubricant for gear
 Difference between mineral and synthetic engine oil
 When to buy heavy-duty oil in Tripura
 What is the best automotive oil
 What is automotive gas oil
 What are the three main types of automotive oil

1. Location-Based keywords  Bangalore Automotive Oils  Noble Auto-SPARE and Engine Oil  Gear oil dealers in Tripura  Industrial dealers, Tripura dealers The keywords listed above combine transactional, local, informational, location, and purchasing intent, critically used by competitors in India. KEYWORD CLASSIFICATION KEYWORD GROUPS KEYWORD EXAMPLE SUGGESTED INTENT Primary Engine oil Tripura Transactional Primary Bangalore automotive oil Transactional Secondary Synthetic engine oil India, Bike and car engine oil, EP90 gear oil

Informational/
Transactional

Supporting keywords Which oil is used in engine
oil? What is the function of
engine oil? How to choose
engine oil, when to change
it

Informational

Supporting keyword Motor oil, Fully synthetic
engine oil, India oil,
Lubricant oil, Dry lubricant

Transactional

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CONTENT STRATEGY AND STRUCTURE
CONTENT PILLAR CONTENT IDEAS
Engine oil guides Teach people about different types of
engine oil, when to change the oil, engine
oil for cars and bikes, the function of
engine oil, and which engine oil type is
the best.

Lubricants FAQs Educate users on the types of lubricants,
benefits of lubricants, dry lubricants,
grease, and what is known as lubricants.
Car maintenance tips What maintenance is required for a car?
What is the maintenance checklist?
What is the meaning of car maintenance?
What maintenance should be done at
100,000 km? Top maintenance tips for
cars

Gear box Which is the best gearbox oil, what is a
good gear oil, what gear oil is the best for
gearbox in India, what is the best
lubricant for gears?

RECOMMENDED CONTENT FORMAT
 Blog post - Focus on educational topics with rich SEO
 How-to-guides – Focus on a step-by-step, concise solution with a
visual image.
 FAQs – Interesting rich snippets
 Case studies – Include testimonials and the day-to-day running
of the business to gain clients' trust.
 Product highlight – Focus on transactional post
 Articles – Focus on articles that educate, inform, and engage
your audience.

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CUSTOMER PAIN POINT
Pain point Content ideas
Excessive oil consumption Engine wear and tear
Choosing the right oil The best oil for cars and bikes, synthetic

oils

Declined engine performance Benefits, Signs you need a change
30 DAYS BLOG AND ARTICLE CONTENT CALENDAR
DATE TITLE OUTLINE TARGETED
KEYWORDS

AUDIENCE

DAY 1 Top five engine
oils for cars in
India 2025

Choosing the
right oil for your
vehicle

Synthetic Oil,
price, Grease,
Lubricant, best
engine oil in
India 2025

Car owners

DAY 2 - - - -
DAY 3 - - - -
DAY 4 Choose the
right oil for
your vehicles

Vehicle type,
Gear type

Gear oil, EP90
Gear oil

Truck, van or
bus owners-

DAY 5 - - - -
DAY 6 - - - -
DAY 7 - - - -
DAY 8 Franean oil
what makes it
unique

Franean
products,
benefits and
applications

Gear oil Commercial

DAY 9 - - - -
DAY 10 - - - -
DAY 11 Synthetic
versus mineral

Pros, cons and
cost

Synthetic vs
mineral oil,

General public

6

oil comparison engine oil
DAY 12 - - - -
DAY 13 - - - -
DAY 14 Car

maintenance
tips in India

Fluid check, Oil
types,
Overheating
tips

Car
maintenance
India summer,
Engine care
tips

Car owners

DAY 15 - - - -
DAY 16 - - - -
DAY 17 - - - -
DAY 18 How often
should you
change engine
oil?

General and
model specific
guides

Engine oil
change
frequency
india

All drivers

DAY 19 - - - -
DAY 20 - - - -
DAY 21 - - - -
DAY 22 Where to buy
quality
automotive oil
in Tripura

Local SEO
landing blog for
India or Tripura

Engine oil
supplies
Tripura, Oil
near me

India and
Tripura
residents
DAY 23 - - - -
DAY 24 - - - -
DAY 25 - - - -
DAY 26 Understanding
engine oil
Grades: 5w-30
versus 15w-40

Educational,
beginner-
friendly guide

Engine oil
grades
meaning, 5w30
versus 15w40

Beginners and
car owners

DAY 27 - - - -
DAY 28 Frequently
asked
questions
about
automotive oils

10 quick FAQs
with rich
snippet

Gear oil versus
engine oil, oil
color meaning

SEO-focused

DAY 30 How
franean
supports

Sustainability
,
performance,
Clean
engine oil,
eco-friendly
Eco-
conscious
buyers

7

clean
engine
technology