AI referral traffic is two meters, not one. Over 110 days of our own server logs (19 May – 5 September 2026, extracted 04:39 UTC) AI assistants made 9,802 user-triggered fetches of this single site. In the 15 days we still hold raw access logs, arrivals carrying an AI referrer or query tag landed 56 times . Both numbers are the channel.
What this covers
- The channel at a glance
- How to measure AI referrals as a lead channel
- MAKE MORE SALES.
- Three populations in your log, and only one is a demand signal
- The measurement finding that reversed our own advice
- Crawl-to-click, and why our own ratio doubled on the same fortnight
This is a technical summary. The full guide — with the data, tables and worked examples — is on our site: *AI Referral Traffic Leads: What the Channel Is Actually Worth (Our Server Logs, 110 Days)*.
LeadsNow AI builds pay-per-result AI lead generation and answer-engine-optimisation systems in Australia.
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