At a glance: AI engines quote from positions on a page, not from pages as wholes — and the measurable bias is toward the top. The most-circulated figure, that 55% of sampled Google AI Overview citations came from the first 30% of the cited page, traces to a 100-citation analysis published by CXL in March 2026: a small, single-engine sample, but directionally consistent with the rest of the public
What this covers
- The circulating claim — and who actually ran the sample
- Why position matters: what the engine owners actually document
- Why front-loading works (and what it actually means)
- The restructure guide: before and after
- FAQ: page position and AI citations
This is a technical summary. The full guide — with the tables and worked examples — is on our site: *Front-Loading for AI Citation: Where on the Page AI Engines Actually Quote From*.
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